In many ways, holding a successful raffle is a lot like running a successful business or, more specifically, launching a new product into the market place.

Brand Building

No matter what the event or the charity, having a single, cohesive idea running throughout all aspects of your raffle can help with both exposure and attendance. Once you settle on an idea, there are a number of ways of incorporating it into the marketing for your event:

  • Posters
  • Flyers
  • Invitations
  • Event Kits
  • Wristbands
  • Tickets

Spreading the Word

Attendance is perhaps the most essential element of any charity event, particularly if you're dependent upon the raffle portion to raise money. If you can get people to think of your raffle when they look at a single image or hear a single word, you'll be able to increase awareness and attendance. Posters and flyers are great for this.

The Event

Whether you're using postcards or invitations, whether it's for a concert or a gala, putting together event kits are a great way to increase your turnout. Postcards are great for handing out at a similar event, while invitations are essential if you're trying to guarantee attendance. Again, making sure that these items carry the same look and feel as your posters and flyers is important for building your brand.

The Raffle

Of course, in the end, it all comes down to the tickets. Don't limit yourself to just Raffle Tickets, though: you can increase appeal with custom printed entrance tickets, meal tickets, drink tickets, even event tickets - there can be tickets for pretty much anything!

While it might seem unnecessary to continue with brand building once you've already gotten your audience through the door, sticking to it through the end of the night will not only leave a good impression on your guests, but can help spread positive word of mouth for any future events you might plan. Raffles can be so successful that it's always good to think about the future!