Are you ready to create maximum promotional buzz for a minimum cost? Consider guerrilla
marketing with Stickers! Guerrilla marketing is all about unconventional, creative,
low-cost advertising to generate memorable, unique experiences for potential customers.
Printing custom Stickers can be a great guerrilla-marketing tool. Get ready to stand
out using guerrilla marketing techniques with Stickers!
Break Down Barriers
GoogleAnswers, the average American person sees over 3,000 advertising messages
in a single day. 3,000 messages! That's a lot of ads! As a result,
most people usually throw up a mental barrier and stop paying attention to conventional
advertisements. There are just too many out there to take in. You goal is to break
down those walls! How? Present your message in unexpected ways. Catch them unaware,
with a novel approach, when they're not expecting it, and your audience doesn't
even realize they're viewing an advertisement until it's too late. Your message
can break though their barriers and make a positive lasting impression.
Design your custom Sticker creatively! Think of unique,
unconventional ways to reach people that will leave a lasting impression.
Humorous phrases and/or drawings work great! Think of unsuspecting places to put
your Sticker. Turn normal, every day objects into your own unique
advertising billboards! Your Sticker should be clever. Any phrase,
design, or image that make people look twice, think, and/or laugh will do the trick!
The Axe Deodorant emergency exit sticker (right) is a perfect example of a great
guerrilla-marketing Sticker. It is creative, inexpensive, unconventional, and funny.
It breaks down people's advertising defense shields by reaching them in an unexpected
place and manner. The Sticker makes them look twice, and think, and leaving viewers
with a positive message.
Take Your Time, Use Your Imagination
Guerrilla marketing techniques require more imagination and time than standard publicity
appeals. You're replacing an unwieldy marketing budget with intelligence and creativity,
after all. Take your time and use your imagination. Come up with a Sticker that
will out-perform the other 2,999 advertisements the average person will see that
day. Use color, humor, eye-popping graphics, and smart writing to arrest the attention
of an unsuspecting audience. Your time and effort will be rewarded with a unique
advertising medium that provides high visibility and a large competitive advantage.
Call supporters and sympathizers to generate ideas and create partnerships. Focus
on forming new relationships. You may be surprised to know how many people are interested
in your campaign. Hand out your custom Stickers to everyone you know (and don't
know)! Research events and organizations where you might find people who will appreciate
your Sticker and your message. View and treat everyone as a potential customer.
The more you network, the more effective your low budget promotional Sticker campaign
When you put in the extra effort to come up with your own original creative idea,
you can start reaping the rewards. Using your imagination helps you break down barriers
to reach your audience. Everyone has a message: you just need people to listen to
yours. Creating a custom Sticker for your guerrilla marking campaign will help you
stand out from the masses in a world overflowing with advertisements.