Ready to design your customized promotional Bumper Sticker? Keep your hands on the
wheel, stay in your lane, and hold on tight for a few tips on creating your own
catchy sticker, guaranteed to get noticed and help you make money!
Buckle Up Before Driving!
Before designing your Bumper Sticker, ask yourself a few basic questions:
1. What is the desired outcome?
Are you promoting an event, a business, a school? How are you going to achieve your
desired outcome with a Bumper Sticker? Do you want people to purchase your product?
Support your band? Utilize your services? Attend your play?
2. Who will put the stickers on their car?
Take a close look at your supporters and assess what they like and dislike. What
kind of cars do they drive? Where will they be driving their cars? What kind of
design and phrase would make them want to put your Bumper Sticker on their car?
3. How will the Bumper Stickers enhance other marketing efforts?
Are you planning to use your Bumper Stickers in conjunction with matching Posters,
Flyers, or direct mail? Do you want to relate to a previous advertisement? Let
the stickers serve as a starting line for a future ad campaign? Or do you simply
want to achieve name recognition that will benefit other marketing efforts?
Hit The Road!
Now that you have a good understanding of your desired outcome, your target market,
and your overall marketing plan, you can begin designing your custom Bumper
How to create a Bumper Sticker that will reach your target audience:
Create a Bumper Sticker that demands attention! Flashy colors and interesting
patterns grab your viewers. Bold, simple, recognizable logos help you achieve brand
recognition. Large fonts (especially sans serif fonts like Impact) and short messages
help the eye speed along the text. Overly busy designs are visual traffic jams and
don't get you anywhere. Keep it clean and easy to read so the viewer's attention
flows from the logo and through the message.
Colors are a striking form of non-verbal communication, and express emotional meaning.
Stoplights are red and green because these colors elicit strong human responses.
From an evolutionary standpoint, our brains are hard-wired to understand that red
means "stop" and green means "go". RED immediately
arrests the attention with its associations of aggression, anger, passion, danger
and love. GREEN represents ideals like the environment,
nature, health, safety, or money. Research color psychology to understand the meaning
of colors, and design accordingly to convey your message.
Humor Works Well
Funny and catchy phrases or images help you get noticed. Anything that wakes people
up from their mind numbing drive can leave a lasting impression. Try a clever play
on words or a joke that will appeal to your target audience. Caution Sign: don't
go over the speed limit! Be careful about the kind of humor you use. You don't
want to offend people, whether or not they are potential customers. Unless your
marketing plan involves creating controversy, play it safe and keep it clean.
Get Right To The Point
Less is more! Bumper Stickers are similar to small information signs on the side
of the road and big billboards. You only have a few seconds to grab a person's attention!
Can you trim your message to seven words or less? The average driver can read no
more than seven words at a time without endangering anyone's life. Can your message
be communicated in less than five seconds? A well-devised, short and witty message
on your sticker will be far more successful than something so long and complicated
that no one can get to the end of the slogan without rear-ending the vehicle they're
trying to read.
Don't have a witty or funny message? Simply put your logo, company name and/or URL
on the Bumper Sticker. Remember, the more people see your name, the more likely
they are to take advantage of what you have to offer!
Are We There Yet?
Designing a Bumper Sticker provides a great opportunity to have fun! If you're not
enjoying your promotion, do you expect your customers to stay interested? Remember:
Keep the message simple. Make the words "pop" with color and strong design. Create
impressionable images. The Bumper Sticker provides a moving sound bite for your
marketing efforts. You can't fit everything on a Bumper Sticker, but, by following
our simple roadmap, you can drive customers right to your door!