Ready to captivate a larger market on a smaller budget? Consider the Bumper Sticker!
Your business logo, event advertisement, political statement, or captivating idea
fits neatly into the Bumper Sticker format, which costs less than traditional advertising.
Turn rush hour gridlock into your personal, money-making billboard! What can Bumper
Stickers do for you?
- Reach A Large, Impressionable Audience
- Build Company Identity
- Increase Company Visibility
- Are Inexpensive
- Strengthen Other Marketing Efforts
How often do you find yourself stuck in traffic, noticing that the car in front of
you has a flashy sticker posted to the bumper? Are you going to read it? Of course!
Why wouldn't you? Most people read stickers posted to bumpers and windows whenever
they get a chance. Well-written Bumper Sticker messages leave a positive
and lasting impression on those who read them.
How many people do you pass on your morning commute? Hundreds? Thousands? What if
you could leave a lasting impression on every one of them? Are these potential customers
worth marketing to? Bumper Stickers put your company name, values, and slogans into
the minds of a huge audience every day. A study done by Perception Research states that mobile advertising generates
2.5 times more attention than static billboards. In a poll conducted by
Outdoor Advertising Magazine TACA's market research, 96% of respondents
believe mobile advertising is more effective than traditional outdoor advertising.
What more could you ask from a marketing tool? Talk about more bang for your buck!
Build Identity, Increase Visibility
Product Acceptance and Research Inc. in Washington D.C. studied consumer awareness
of static and mobile billboards. The results were stunning! Mobile billboards resulted in
a 107% increase in sales compared to the static billboards' 54%. Since Bumper Stickers
are a smaller version of mobile billboards, we can infer similar results for Bumper
Stickers compared to other forms of small static advertisements such as Posters.
The superior exposure your company name and logo find on a Bumper Sticker will
build your identity and help you stand out from the crowd.
Brand recognition is a powerful force. Start topping competitors who only use conventional
forms of advisement. It's simple psychology: the more potential customers see your
company's name, slogan, and symbol, the more likely they are to seek out what you
have to offer.
Compared to television and radio advertising, Bumper Stickers are by far the
least expensive. According to StrategicMediaInc.com, an average weekly radio-advertising
slot for a mid sized city goes for around $2,500. Local television advertisements
can cost as little as $5 for 30-second time slot, but may be seen by fewer than
1000 viewers. According to entrepreneurs' resource Gaebler.com, the average cost of television commercials
on less popular national programs may run in excess of $100,000 for 30 seconds.
These expenses add up fast!
Bumper Stickers are far more cost effective. You can print 1000 custom Bumper Stickers
for under 600 dollars. That's 59 Cents per Bumper Sticker! Compared to television
and radio advertisements, that is pocket change! Remember, one Bumper Sticker has
the potential to advertise to thousands of people a day! And that Bumper Sticker
can continue advertising your business, every day, for years to come, with no renewal
Strengthen Other Marketing Efforts
Bumper Sticker advertising is an effective stand-alone marketing approach, but it's
even more useful as one of many marketing implementations in a larger campaign.
Designed correctly, Bumper Stickers reinforce the message you are
transmitting through direct mail, broadcast and/or print media, for a minuscule
cost. If you're already planning a huge marketing blitz, add a lot of extra impact
for a little extra investment and behold the power of synergy!
Stick to it!
Put it all together for a secure fit: your budget stretches further when you spread
your message with Bumper Stickers, the glue that holds your marketing campaign together.