Crenshaw’s team also needed a better way to track ticket sales and attendees. Before
using TicketPrinting.com, they simply made a list of everyone who had purchased a ticket.
Inevitably, he says, on the day of the event, people would show up who weren’t on the list,
causing confusion about who had and hadn’t paid.
In search of a better solution, Crenshaw turned to a colleague who also manages events.
He recommended TicketPrinting.com, so Crenshaw decided to give it a try. Right away,
he was happy with the system’s ease of use. Even better, he found that its products
addressed his organization’s biggest problems.
Crenshaw used TicketPrinting.com’s templates to create an attractive design for his
tickets quickly and easily. He also uses perforated tickets, which helps event staff keep
better track of ticket sales. Having physical tickets makes attendees feel more
comfortable, he says, and lends the event more legitimacy. They no longer need to worry
about whether their name will be on the list.
The posters and custom event tickets Westendorp created through TicketPrinting.com looked much more professional than their
predecessors. Even better, they helped her plan prom more effectively. In the past, her staff had to hand-number each ticket, but the
new tickets arrive sequentially numbered. This allows her to track sales at a glance, then plan the rest of the event based on this
“I know how many tickets I’ve given out, [and] I know exactly how many to tell the caterer. That makes a big difference,” Westendorp
The process of creating the tickets and posters is also much easier now, she adds. In the past, designing and printing the materials by
hand took a huge investment of time and effort. But with TicketPrinting.com, she simply selects one of the templated designs, makes
her own customizations and orders the number she needs.
With an event such as prom, it’s especially important that guests are given an entertaining experience. According to
TicketPrinting.com’s recent survey, this is one of the most difficult goals for event organizers to achieve. Westendorp says the
custom print materials she made for prom helped set high expectations among students. The professional appearance of the tickets
and posters emphasized the event’s importance and got everyone in the mood to celebrate.
“The kids got excited as soon as they saw the
posters,” Westendorp describes.
And this excitement translated into more ticket
sales: Attendance at the most recent prom
went up 50%.
Westendorp “definitely” plans to continue using
TicketPrinting.com for future events. In fact, she
says, their graduation planner was so happy with
the tickets and posters for that event, she also
plans to use TicketPrinting.com’s services for the
annual school musical.
“It worked out really well with implementing the
tickets,” Westendorp says. “It just went so much
smoother this year.”
Perhaps most importantly, his marketing materials now have a consistent look and feel. This is a smart promotion tactic—especially for
small organizations that are new to hosting events. According to research by McKinsey & Company, consistency is an important factor
in building authority and trust for your brand.
Crenshaw plans to order posters and fliers for this
year’s bowling party, as well. Since
TicketPrinting.com stores his designs in the
system, he can easily use the same fonts, colors
and images that he used for his tickets when
designing these new materials. In this way, 4th
Quarter Productions will be able to leverage the
power of consistent branding to experience even