The Information Age
One of the great things about having a raffle in today's day and age is all the new ways of getting the word out about your event. There is, perhaps, no bigger source for impact these days than the internet.
Raffle HQ: The Web Site
If you decide that you're going to take advantage of all that the internet has to offer with regards to holding a raffle, your first step is to create one main point from which all of your actions will build. In this case, it's your web site.
These days, you can do almost anything with a web site. If you've held previous events, you can include pictures and even video to give your visitors an idea of what they can expect. You can include links to as many beneficial web sites as you can think of, like links to the charity's site or to the site for the venue where the event is taking place.
You can also include helpful options, like directions to and from the function. You can also give people the option of donating online, or even buy their tickets in advance through the web site!
Social networking is another key in spreading the word about your raffle online. While such systems started off small, they've since grown into legitimate sources of information. While general social networking sites are great, you can also target specific audiences through networks meant only for businesses or charities.
There are also a number of web sites dedicated to holding raffles, many of which have active posting board communities. These can be great sources of information, as well as a way to spread the word about your own event. You can swap stories and share tips from others who have organized raffles in the past.
While nothing can replace the excitement of a real life charity event built around a raffle, the internet offers a wide range of options to make your function a success!