The success of any raffle event lives and dies based upon the ability to advertise. From posters to postcard, web sites to flyers, increasing exposure for the event is essential for success; the more people who show up, the better the end result.

There are a few keys when it comes to getting the message out:

  • Branding
  • Essentials
  • Charity

The combination of these three things is key to any and all promotions for your event.

Branding

It's important have a unified theme that extends through all advertising for a raffle. Branding keeps the message consistent and makes it possible to create and quick association between a single image or phrase and the event itself. Even something as simple as using a consistent color scheme can link all the advertising thematically and help keep it in the minds of prospective attendees and donors.

Essentials

There are certain elements to any piece of advertising that simply has to be there, no matter what the medium or what the design. After all, promoting an event does no good if information like the date, time, and location isn't clearly indicated. It's also good to include some kind of description of what the event is going to be like. For example, telling people in advance that it's a black tie affair would be essential information.

Charity

Of course the appeal of a raffle for many people (aside from the opportunity to win prizes) is being able to contribute to a worthy cause. It's important to state as clearly as possible what that cause might be. This is especially important when dealing with advertising through the media, since the charity organization is generally the focus of radio or television human interest pieces.

Big Crowd

Cohesive advertising is a great way to drum up interest in a raffle event. There are so many ways to promote a charity function these days that you're only limited by your creativity when it comes to generating attention and increasing attendance.