Posts tagged as:

tickets

How to Make Virtual Friends and Influence People

by Sue Doh Nihm on June 17, 2010


            From print to radio, from television to the internet, the medium for selling event tickets seems to be ever evolving. While the internet appears to be the frontier of the future, the focus has shifted from traditional web advertising. Promoting your event tickets through a web site is still essential, yes, but now it’s a part of a larger movement, that of social media marketing.

            Aside from being fairly easy to implement, social media marketing is also extremely inexpensive.  No matter the cost, though, you want to get a return on your investment, be it money or time. Here are a few aspects to focus on when using social media marketing to sell your event tickets:

·      Frequency

·      Interaction

·      Quantity vs. Quality

·      Integration

These four items are key to being successful as you jump into the world of social media.

Like Clockwork

            Part of the appeal of using social media platforms for marketing is the frequency with which you can send out your message. Web users are constantly looking for new information, and sites like Facebook, Myspace, and Twitter allow you to give them that information. You need to mention your event tickets as frequently as possible, so your promotion doesn’t get lost in the constant information stream.

            Remember, all news is important in the social media world.  If you’ve just designed your event tickets, mention it online. Even if you’ve just started considering what your event tickets should look like, bring that up. Frequent updates engage your audience and make the process more personal, no matter how tiny the detail might be.           

A Part of the Team

            The internet allows you to interact with your audience like no other medium and social media sites take this to the next level.  That germ of an idea for the design of your event tickets? See what your audience thinks. Invite them into the process. You don’t have to listen to their suggestions; you just have to ask for them. The simple act of listening to your audience will draw them in.

            Get them talking. Allow comments on your posts on sites like Blogger and WordPress. Create a posting board. Encourage discussion on every aspect of your event, from the aforementioned event tickets to reviews afterwards. Getting them to come back for updates is great, but getting them to come back because they want to interact is even better.

Playing the Odds

            When promoting your event tickets online, try to cast as wide of a net as possible. Networking can spread like wildfire, as one connections links you to another who links you to another and so on. Your target demographic for event tickets is simply your first audience, but they are certainly not your last. Once you connect with them, you can expect your message to spread.

            If you’re creating compelling content about your event tickets, your updates will get passed along from person to person, and suddenly a link to your site is popping up everywhere. This makes up your expanded audience, those who end up visiting your site and investigating your event tickets because they saw a link somewhere.

            It’s the grapevine of the 21st century!

Headquarters

            It is absolutely essential that, while promoting your event tickets, you have all of your online interactions point back to your web site. Your latest status update may be interesting enough to gain you new fans, but unless they are following you back to your web site, it won’t translate into event ticket sales.

            The process works both ways. It easier than ever to imbed your social media updates into your web site. You want to make sure that anyone who comes to your site directly can also follow you through other sites. Once they add you as a friend or a follower, they indirectly become a part of your marketing team!

            Social media marketing is a cost effective, high traffic way of selling more of your event tickets. With just a little bit of time and effort, you can receive a big return on your small investment!

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It’s Not Crazy: Giving Away Event Tickets

by Sue Doh Nihm on June 16, 2010


They say the best things in life are free, and they might be right, particularly when it comes to generating interest in an event.  Strictly from a business standpoint, giving away your product could seem counterproductive.  But giving away your event tickets can actually increase your sales, if handled correctly.

 

            There are three, basic ways to look at giveaways:

 

·      Free event tickets on their own

·      Free event tickets paired with products

·      Free event tickets in addition to purchased event tickets

 

All three of these options offer challenges, but they also offer opportunities which can result in unique moments for promotion.

 

Confidence Sells

 

            In general, giving away event tickets on their own proves most beneficial if you’re planning a series of events.  The idea is that getting potential audience members to come to one event will be enough to convince them to come back again, this time at full admission price.

 

            Make sure you consider how you’re going to give away free event tickets.  This is a promotion, after all, so you want to reach your target demographic.  If you’re holding a celebrity softball game, then give away those event tickets at something like the local minor league baseball game.  Finding a connection between your event and the venue for your ticket giveaway allows you the greatest chance of success.

 

            Remember, giving away your event tickets is all about confidence.  You are tell your audience that you feel strongly enough about the quality of your product to give them the first event for free.  It’s important to tell them that.  Consider promotional slogans along the line of “you’ll love it so much, you’ll come back again!”  You need to plant the return business seed into their heads right off the bat, because that’s what event ticket giveaways is all about.

 

A Match Made In Heaven

 

There are two types of giveaways connected to products: broad and focused.  Broad giveaways involve products that regularly sell in large quantities and are readily available to the average consumer.  Focused giveaways involve specific products that relate either to your event or to the audience you’re trying to capture.

 

Which method to choose?  Well, that depends on your event.  If you’re planning something with broad appeal, than attaching event ticket giveaways to a high visibility product can be successful.  If your event falls into a smaller niche, then target specific products.  For example, if you’re holding a concert for a group whose audience is primarily children, attach the event ticket giveaway to products aimed at parents.

 

Make sure you choose your product partner carefully.  Your event is going to become synonymous with the product you choose, so make sure it’s a name you want to be associated with.

 

Bring a Friend

 

            Perhaps the most common type of event ticket giveaway is the ubiquitous “Buy one, get one free!”  Similar to the straightforward giveaway, this method is less costly and more targeted.

 

            With free ticket giveaways, you run the risk of giving event tickets to people who might not even use them.  But by pairing free tickets with purchased tickets, you increase the chances that the free ticket will actually get used.

 

            This method also gives you the added advantage of having a built in marketing person to help you: the individual who paid for a ticket.  In many cases, the free event ticket is going to someone who isn’t familiar with your event, but is going with someone who is.  This strengthens the promotion from the start, as it gives you a theoretical advocate for your potential new audience.

 

The Price Is Right

 

            Regardless of which of these different options you choose from, it’s clear that giving away tickets isn’t as counterproductive as it might seem.  Considering all the money you can invest into different marketing avenues, giving away event tickets can ultimately save you money, and generate a greater return on your investment.

 

            If there’s one thing that will get people’s interest, it’s the word “free!”

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Be True to Your School: Education Fundraising Events

by Sue Doh Nihm on June 15, 2010


All across the country, parents who value education have stepped up for their children. Where funding is cut, PTAs and other concerned groups have begun organizing their own fundraising efforts and selling event tickets to carnivals, dances, fairs, athletic events, and any other gathering for which they see a high level of interest among the student body and a potential for ticket sales.

Yes, it’s sad that federal, state, and local governments can no longer afford the full cost of public schooling for every child in the nation, but empowered parents aren’t dwelling on those deficits. They’re hitting the streets and selling tickets to make up the difference.

Elementary

The youngest children clamor for all kinds of extracurricular activities and don’t need much advance notice to get excited for a fair or carnival. Some organization may have the cash to hire a professional carnival with a midway and rides, but others will find they get the same results with a home-grown event. Ask older kids and teens to work the games and sell treats. You can sell event tickets in advance or at the door, and you can offer different levels of event tickets, offering a certain number of games or snacks with each level of contribution.

Other kid-friendly party events are skating nights (your local rink will work with you to create the perfect fundraiser), book fairs (ask a local author to speak), sports days (organize childrens’ games or work with a local minor league to create a fundraising night), art parties, bicycle races, walk-a-thons, or musical events. Event Tickets for these events will go fast if you advertise properly. Getting popular teachers and parents to act as chaperons is another draw.

Middle School

Older kids, tweens, and younger teens like to do things for themselves, and events for this middle-aged group should be tailored to their new skills. You’ll sell more event tickets if you can organize something that allows them to feel like they’re taking charge of the party. Talent shows are an especially good choice for this age group, as it allows them to showcase their skills in music, acting, and other interests they may be gaining mastery over. Those who don’t wish to perform may be flattered to serve as stage managers or backstage coordinators. Kids will help you create programs, set up the venue, and sell event tickets if they or their friends are performing.

This is also a good age group for day trips. Factor in the cost of transportation, food, and other expenses and calculate how much money you would need to earn to make the trip worth your while as an organizer. A weekend trip to the beach is inexpensive, but generates high interest. Many museums offer free days or student discounts. If you live near a big city, a simple sightseeing bus tour is a huge draw for kids who crave their independence but still need adult supervision. You can sell event tickets to these events well in advance: get a few kids interested and everyone will want a ticket.

High School

As children approach adulthood, they’ll be interested in more grown-up activities. The formal or semi-formal dance is a big deal for teenagers. Especially armed with the knowledge that the profit from every event ticket they buy will go back into their education, most teenagers anticipate such events and plan for them eagerly. Even an informal dance with a DJ or live band will help you sell event tickets and earn more money.

If there is a lot of musical talent in your school, a Battle of the Bands event is another great way to generate interest and sell event tickets. However, most teens aren’t too old for many children’s events. Try to run your own haunted house around Halloween, or hold a field day in the spring with silly events like a sack race or an egg roll. Your best bet is to ask students what kind of events they would prefer.

Teenagers can also take enough interest in their school finances to plan, organize, and execute their own fundraisers: washing cars or selling candy bars to pay for trips and other educational extras. The truly ambitious can learn about business while they earn more money. Some teens will go that extra mile and make baked goods or crafts that they can sell on their own, or in conjunction with other fundraising events.

Ready, Set, Print

Every age group can help you meet your fundraising goals. All you need to do it gauge your students. What event will inspire them to show up? How much can they afford to pay for an event ticket? Once you’ve figured out what, when, where, and how much, you can fill out a free ticket template, print out inexpensive event tickets with colorful designs, and start selling out your educational fundraising event.

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The Second Life of Ticket Stubs

by Sue Doh Nihm on June 14, 2010


            They’re trophies.

 

            I don’t know who it was that originally taught me to do it.  I’m not even sure I was aware of the tradition until I’d already been to a few shows and disregarded what was left of my concert tickets.  But at some point, I realized those stubs had value, and that they were part of a long standing concert going tradition, a tradition that’s important to keep in mind when printing event tickets of your own.

CD Display Case

            The stub from a concert ticket is a piece of personal history and, as such, needs a place to be put on display, a way of cherishing and remembering that concert for years to come.  The advent of CDs, or more specifically CD cases, gave people the perfect place to put those event tickets.

            The idea is a simple one: take a CD by the musical act you just saw, and place the ticket from that show in front of the CD insert.  If you see a musical act multiple times, then follow the same routine with multiple albums.  In some ways it becomes motivation to go to more shows in an effort to get a ticket stub for every album.  The ticket stubs serve to promote the next show without even trying!

The Digital Revolution

            A few years ago, I decided to make the big switch from CDs to a digital only music library.  I spent hours a day ripping my CDs into media files and then getting those CDs ready to sell.  But I had forgotten about one thing: my concert tickets!

            Without my convenient display cases, what was I supposed to do with all the concert tickets I’d accumulated over the years?  I couldn’t just get rid of them, not have all this time!

            It was then that I realized just how important custom concert tickets were.

The New Frontier of Stub Collecting

            Concert tickets are like snapshots of moments in life, so I figured I should treat them just like I would pictures and give them their own album or, better yet, incorporate them into my pre-existing photo albums.

            Putting them on display by themselves, though, really underscored how important the look of a concert ticket is.  A generic event ticket is fine for conveying information and still manages to induce nostalgia for shows gone by, but a custom printed ticket really stands out and makes those memories flood back even more vividly.

Make Your Tickets Memorable

This is essential when considering custom printed event tickets: make them memorable! With a wide variety of event ticket templates to choose from and the ability to personalize your event tickets, you can make sure that even the left over stubs are able to keep the memory of your event fresh in your audience’s memory.

            In the end, memorable event tickets can mean repeat business, and repeat business is good news!

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Beyond “Admit One”: Different Uses for Event Tickets

by Sue Doh Nihm on June 12, 2010


Whether your school is putting on a fundraiser carnival and you want to get all the parents, teachers and students involved, or you're touring with your new band and want to see plenty of faces at the venue, you'll need to manage a campaign that will generate interest in your event. Throughout the course of your promotion, you might manage an online marketing plan, rely on word or mouth, or print event tickets, posters, flyers, invitations, and other promotional materials that raise your visibility.

Online marketing helps you reach a wider audience, share details and market event tickets. Buzz generated by friends, family and fans is  great for grassroots marketing, and physical collateral gives your event a real world presence. These promotional materials, especially event tickets, can be the most powerful tools in your marketing plan.

More than Just an Event Ticket

Take a moment to consider event tickets. Obviously, you'll need admission tickets to get folks through the turnstiles, but that's not their only use. Custom printed tickets can serve several important functions at your event.

Marketing Tools—When you design event tickets for your occasion, you have a choice. If you're thinking only of function, any tickets will do. However, the admission ticket may be your attendees first point of contact with your event. So much more can be included than a simple "admit one." Imagine how including formal branding and event details can raise profile of your event.

Crowd Management and Tracking Tools—Secure, numbered tickets with perforated stubs can be useful in the management of people into and out of your event and at particular venues within it. Custom tickets allow you to maintain the integrity of your event. Secure numbering and detachable stubs allows you to track the flow of guests into the gates. Selling Drink Tickets and custom passes, such as VIP passes, before the event allow you to manage concessions and activities quickly and safely. They allow you to keep cash exchanges more centralized and secure.

Raffle Management—A well designed ticket is essential for the management of a fundraising raffle.  It's important for your raffle tickets to not only contain important details, but they should also have secure numbering, detachable stubs and room for the guests' details, as well. These tickets aren't just meant to get guests through the gate. They're used to manage the entire lifecycle of the raffle. Event organizers can track ticket buyers through the numbering system, and the stubs are used for the raffle draw.

Door Prizes—Much like raffle tickets, a well designed admission ticket can be used to manage door prizes. Ticket sellers can hold onto stubs when guests come through the gate and announce winners throughout the event. This encourages folks to hold onto their custom event tickets throughout the occasion.

Memory Management—A great ticket might be the only souvenir a guest takes away from the occasion. Why not make it memorable? Strong imagery and branding will help the memory of your event to remain with your guests far into the future.

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Roller Derby: The Sport of Queens

by Sue Doh Nihm on June 11, 2010


Are you part of the resurgence in the world’s most awesome sport? It’s time for you and all your roller derby gals to get competitive. You can offer public sporting events—your team versus other local rollers. Start planning, promoting, and selling event tickets for your bouts and let your jammers start lapping for the fans! It’s time to lace up your skates, squeeze into your campiest uniform, and get rolling.

Call it like it is: Your team moniker

Roller Derby teams need clever names. Puns reflecting your punk third-wave feminist roots are a sure draw for crowds and fans: the Sandra Day O’Clobbers, the Shevil Knevils, the Beauty School Knockouts, and the Rushin’ Rollettes. Be as violent as you like! Or, choose two words, say an adjective and a noun, that best encompass your team, like the Zany Fembots. Just make sure your name is intriguing and your fans feel like they’re in on the joke.

High noon: When to meet

When you’re ready to brawl, contact other roller derby teams in your area and decide which one your team will battle. You may be able to join a league and schedule a series of derbies. Can’t decide whom to meet first? Create your own raffle tickets and draw a name from a hat. Once you’ve decided upon whom, you need to figure out when. Pick a date and a time for your event. Consider days and times that would work best for the audience you are trying to attract. Audiences for roller derbies are diverse: from families to hipsters to teens, so your breadth should be vast, but conscious about your target audience. Families prefer daytime, weekend event. Teens may be available in the afternoon, after school, and twenty-somethings like to stay out late.

Meet me in the parking lot: Choose your venue:

If your city doesn’t already have a dedicated roller derby rink, you will to find need a venue that can satisfy the inherent needs of the sport. True roller derby typically requires a sports arena or a gymnasium, but you could also convert a large gallery or performance space. If you know of a space that often exhibits artwork or avant garde performance, you may persuade them to host your derby as a way to further the venue’s original intent. Perhaps a very large gallery that could accommodate a derby may choose to have your team battle another team in their space while highlighting related artwork such as photographs of Derby girls alongside your event. If the venue already has a box office or a way of handling ticket sales, that’s a bonus for you, as it makes it easier to sell event tickets.

Shout it out: Event promotion

Get your artists on the job. Your general promotion should be creative and intriguing. Collage-style designs featuring your team portrait or other relevant images can be distributed as postcards. Include the date and time, the venue, the ticket price, the names of the both teams, and information on where to get the tickets (don’t forget to include any relevant URLs). Take it to the streets and pass out the postcards in your derby garb to attract some attention. Hang posters in book shops, record stores, college campuses, and other local businesses. In addition to this, use your website and other networking tools such as Facebook to promote the event.

At the door: Get your event tickets right here

Have fun with these! Use your original promotional designs to create a unique custom ticket, or choose an online event ticket template. These can be printed on demand and are a good way to create the tickets for your event. Remember to include the same pertinent information you used on your postcard or promotional flyer: who, what, when, where, how much. Don’t forget web addresses or phone numbers where people can get more information. Consider creative ways to make those tickets your own! In designing your event tickets, you may include the logo for both teams or photos of the two teams. Individually numbered event tickets with perforated stubs help you keep track of attendance, control the venue, and increase security. Selling event tickets helps you realize some profit for your event, giving your team even more passion to have a great and memorable roller derby battle!

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Let’s Put on a Show: Selling Concert Tickets

by Sue Doh Nihm on June 11, 2010


My buddy’s band was just starting out. They’d practiced in his garage, played some family events, and gained a following after booking gigs at small clubs, usually as the opening act. They had fan pages on Facebook and MySpace and were growing their base. They’d recorded a couple CD singles to pass out to music-lovers, critics, local radio DJs, and others in the music industry and had just put together a full-length CD. They were ready to move on to the next level. They wanted to book and promote a live concert on their own terms—a CD release party—for their fans, and make it all about the music. They worked, begged, and borrowed to get the cash to invest in themselves. They would reserve a space, take care of their own publicity, and, they hoped, make their money back in sales: from the concert tickets, the T-shirts, band stickers, and posters, and, of course, selling their CDs.

 

It was a controversial decision, but they chose to handle their own ticket sales, including designing and printing their own event tickets online. That part was easy, since anyone can find an online ticket printer, choose a relevant design, and fill out a ticket template. The template even reminded them to add all the important details: who, what, when, and where. Some readers may be interested in their process:

 

When and Where

As with any event, they needed to consider the best time and place to have the concert, limited, of course, by the number of suitable local venues and available nights for shows. You must consider times and places that would give your band the best exposure and best turnout. If there is a festival or fair in the area where your concert will be, decide whether this would add or detract from your event ticket sales. Sometimes other events can assist you in securing a large turnout, or they may hinder turnout; these are factors that must be considered in choosing a time and a venue.

 

Printable: Your Customized Event Tickets

Once they chose the time and place and booked the space, they began to design event tickets for the concert. As I said, they used online event ticket templates to create their own unique custom tickets. You may want to add your band logo to the ticket in addition to the information about the concert, and many ticket templates let you upload an image right from your hard drive. You can also choose a design that signifies your musical genre: a saxophone for a jazz quartet, an electric guitar for a rock band. After the tickets are designed, you should be able to generate a ticket proof. Some companies will send you free samples of their tickets so you can check out the quality, but for the most part, the proof should show you exactly what your ticket will look like.

 

Price of Admission

You’ve got to take into account what concert tickets cost in your area, and my friends considered all their expenses in deciding on a ticket price, including factoring the cost of printing the tickets, reserving the venue, and the venue’s minimum bar guarantee (some clubs will ask you to pay extra if your fans do not spend a certain amount on drinks!). One the one hand, you’re an artist and you want to create something beautiful, but on the other hand, you need to make profit from the concert. The exposure you receive is important, but if you don’t break even, you can’t repay your investors or promote another show, so consider a reasonable amount for the tickets that will also result in a profit for the band. Selling merchandise—T-shirts, posters, and CDs—at the show should earn you money, too.

 

Distribution: Get the Tickets Out

Gather your friends, family, and fans and get the word-of-mouth network going. You can sell face to face, but you should also consider an online ticket sales application. My friends had great success with a new site called TicketRiver.com, where they could sell e-tickets at no cost to themselves. Use all your networking tools to advertise: website, email lists, Facebook and Myspace, music forums, newsletters, and blogs to promote your concert. Make sure everything knows where they can get the tickets to your concert. Distributing tickets via a local radio station along with local and indie record stores will also help you to reach out and attract the audience who most desire to attend your concert.

 

 

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Reasons to Celebrate

by Sue Doh Nihm on June 10, 2010



Holidays provide the perfect occasion to host events. They give you a reason to gather folks together to celebrate. With a central theme to plan around, it's easy to come up with event ideas. Not only do holiday events and fundraisers help bring members of your organization together, they give individuals reason to pause and remember, get down and just have fun, or feel charitable and open their pockets. There are plenty to celebrate, so you'll never run out of reasons to host an event.

 

Deck the Halls!

 

Planning a promotional strategy for a holiday event can be a fun occasion for your entire organization. Your group has a chance to be creative and choose collateral that really fits the occasion. For big holidays like Christmas, Hanukah, Thanksgiving and Easter, you can print event tickets with the iconic images of the season. Deck your posters with boughs of holly, your flyers with dancing dreidels, your invitations with turkeys and maple leaves and your event tickets with bunnies and springtime blossoms.  Just choosing and printing event tickets is enough to get your group in a festive mood and let that spirit of the holiday carry through to the whole event.

 

Smaller holidays like New Year's, Halloween and the Fourth of July are excellent days to hold big events, as well. They are fun and festive and party throwers and goers alike are in the mood to have a great time. For these kinds of celebrations you can print event tickets that are designed to up the celebratory mood of your guests and let them remember the occasion for years to come.

 

Seize the Day!

 

Sometimes you plan events to celebrate a certain holiday, and sometimes holidays give you a reason to celebrate. When you want to organize an event or fundraiser, seize the opportunity to plan it around a special day. There are many smaller holidays all year round. Choose one and go with it! Consider Cinco De Mayo, Super Bowl Sunday, Earth Day and St. Patrick's Day. All provide great themes to plan a party around. You can choose matching designs when you print event tickets and promotional materials  for your event, and at the same time you can raise awareness about your organization.

 

Days to Remember

 

Of course, some holidays provide us all with reasons to reflect. You may gather your community together  on Memorial Day or Pearl Harbor Day to pay homage to fallen soldiers. Or, you might host an event on Martin Luther King, Jr. Day to remember and discuss diversity. When printing event tickets for these occasions, you may choose a design with a more somber or understated theme.

 

Planning the Right Promotion

 

One great thing about planning holiday themed events is that they already have a built in theme. You don't have to go too far to find ideas. You can plan your event promotion and manage your event ticket printing online. It's easy to customize your materials using an event ticket template. Simply choose the design, fill in your details and print your event tickets. You'll be on your way to the perfect promotion and the perfect holiday event.

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Beyond Tradition: Thinking Outside the Box to Draw New Audiences to An Event

by Sue Doh Nihm on June 8, 2010


Say your event has become a tradition in your community. You can count on your base to buy event tickets and show up, but your basic audience has not changed in years. How do you increase your roster from the traditional and convince new people to buy tickets to your event? By altering even small aspects of a tried and true event, you can attract new audiences: From revising publicity materials and punching up promotional event tickets to adding a trendy spin or a popular attraction, open yourself to possibilities and watch your ticket sales soar.

 

*  Get Out of the Box: Sometimes the best way to move beyond routine is to observe your standard operating procedure with a fresh set of eyes. Take inventory of what you have done over the years. Which elements have contributed to the success of the event? Is it the design used on event tickets and promotional materials? The entertainment? The venue? Then, consider how to use your old ideas in new ways, or update those options. Having trouble seeing with fresh eyes? Ask creative friends and guests for their opinion.

*  Answers Into Action: After taking this inventory of what has worked and deciding how you’ll revise the event to attract a new audience, get started. Don’t wait! Spring into action as long before the event as you can. Allowing yourself plenty of planning time help ticket sales go smoothly and guards against mistakes that would detract, not attract, guests in the future.

*  What Kind of Audience: Decide what type of audience you want and cater to their needs. If you want more children and young adults at your event, consider something like a Make a Sundae stand for your fundraiser. Teen volunteers can man the stand to help the young children. Many teens are looking for community service hours for their own extracurriculars, like the National Honors Society, and local teens are always a good resource to pull in a new audience. Often teens will buy Event Tickets if they know their friends will be there.

*  Ho Hum to Electrifying: Small changes can add a great new dimension to your traditional event. Customizing an event ticket can be the first step in customizing an event. Other elements such as entertainment or food and drink being served at your event can further your success in attracting new audiences. If you have always had a spaghetti dinner fundraiser, try something just a little different, such as a Lasagna Dinner, adding a catchy title that ties the fundraiser to the organization being funded. Research trends and find out what foods people want to try and what music they want to hear.

*  Spread the Word in Fresh Places: If you desire more elderly patrons to come to your event, print custom event tickets that can be raffled off at a local senior center. For more youthful participants advertise online, and at local high schools and colleges. A diverse audience will always give you a new audience, so cater your promotional materials and tickets to all facets of your community. Spreading a wide net in a variety of places will assist your event in attracting many different people to your event and make it a true and new success.

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