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Calling All Employers!

by Lance on January 3, 2012

Use Custom Banners to Attract Potential Employees at Job Fairs

Job fair season is rapidly approaching, and employers are amping up their recruiting departments to go out there and tap into the resources at hand. The goal is to seek out the best of the best. Employers tend to look for top-notch candidates who exhibit specific characteristics that will help them succeed in a particular position.

Employers have their choice when it comes to job fairs. Choosing the right job fairs to attend is an important task, especially with regard to the type of candidates that recruiters will be meeting and interviewing. Even if an employer has spent time planning out which job fairs to attend, it is still crucial to attract the cream of the crop within each fair.

How to Attract Attention

The easiest way to attract people’s attention at a job fair is to present them with something that they can’t forget. It’s either that, or mastering the art of first impressions (I’d choose the former, but that’s just me). Now what’s more visually stunning than a large, colorful, custom-made banner?

Printing large format posters, banners and signs are great ways to promote awareness for a particular employer in a situation where so many other employers are vying for that attention. When it comes to poster sizes, bigger really is better. The bigger the poster, the more opportunity the business will have to catch the eye of potential employees.

Employees are Consumers Too

Don’t forget that potential employees are consumers too: they may initially be attracted to a business much in the same way any other consumer would be. Rather than using neutral tones, print a banner with the company logo in vivid, bold colors and see how fast people line up to be interviewed.

These banners, posters and signs are all custom-made to fit what each customer wants and needs, and satisfaction is guaranteed or the order will be reprinted. Choose from an unlimited amount of colors; the full Pantone PMS spectrum is up for grabs!

Banners and large format posters can be printed up to 1440 DPI for absolutely amazing color matches, vibrant images and sharp lines. Vinyl banners come with grommets for easy, on-the-spot hanging, so there’s no need to waste time setting up at the fair. Envision the company logo, bright and brilliant, on a massive banner attracting the best talent that job fair has to offer. Now that’s a great reason to print!

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You are an event organizer with a vision! From the centerpieces to the party favors, you’re holding thousands of ideas in your imagination, and when you need everything to look just so, you’ve got it planned down to the smallest details, like the exact look of your event tickets.

Even with hundreds of ticket templates to choose from, you’ve got your heart set on that special image or unique layout. Printing your own tickets online can help you make your dream a reality. You’re not limited by the whims of a printer or by someone else’s designs: just create the perfect event ticket with a do-it-yourself online ticket maker: a DYO tool.

Here’s what you’ll need:

• All the event details
• Your background image
• Logos or thumbnails
• A vision
• A DYO tool like the one at TicketPrinting.com

Have all the elements in order? You’re ready to go. The website can provide all the information you need to create and print the event tickets you want, with digital help available whenever you find yourself stuck.

DYO Event Ticket Printing allows you to choose the perfect colors and the perfect layout. Further, it lets you add special details that can make your life easier, like multiple perforations or numbering in several places on the ticket. Whatever’s in your mind, that’s what you’ll see printed on your ticket.

When you lay out your ticket, determine which details you’ll need to include. This will help you figure out how many lines of text you’ll need to add. Common bits of information would be:

• The event name
• The hosting organization’s name
• The sponsor’s name
• The location of the event
• The time of the event
• The cost of the event ticket

Additional details that may be of use:

• Activities, speakers, or music
• The name of the group that will benefit from any fundraising
• Seat number (if there is to be reserved seating)
• Dress code
• Dinner menu
• Open or cash bar
• URL of a website where more details are available
• Contact person’s phone number

Basically, if it’s information that might be useful or of interest to your guests, and you can fit it on the event ticket while maintaining your vision for the ticket’s overall look, consider adding it. Be sure to duplicate important information, such as reserved seating and ticket number, on the stub as well as the body of the ticket.

Now, put it all together. Upload your visual background, use the DYO tool to add the boxes where you will upload your logo, and the lines where you will enter your text. Position the perforation and the ticket numbers. When you’ve got it all together, preview your proof.

The proof preview is a really important part of printing event tickets. If you don’t proofread, you’ll have no one to blame but yourself! Plus, the proof will alert you if your text isn’t fitting correctly into the available space.

On the plus side, digital proofs really speed the process along. Once you approve your proof and submit billing and shipping details, your event tickets will start printing almost immediately! Within twenty-four hours, they should be created in all their full-color glory and shipped off via UPS straight to your home or office.

Simple enough, right?

Well, if this all seems overwhelming, fear not! There’s another option. You can still get the exact tickets your heart desires without mucking about with all these layout options. For just a little more money, you can order custom tickets. Yes, this is still an online service, and the rates are still quite reasonable. The only difference is that you can tell a design professional what you want and let them worry about how to make it happen.

Either way, your perfect event deserves a perfect event ticket. Whether you do it yourself or hire a dedicated artist to do it for you, online event ticket printing has never been easier!

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Wristband Reminders

Consider the Event Wristband, a thin Tyvek thread that connects your organization and your supporters. When your annual fundraising event is over, how do you stay connected with your attendees? You want to keep your cause on their radar throughout the year, and you want them to return with enthusiasm when the time comes to host your event again. You may stay in contact with your guests through personal interactions, direct mailers, newsletters and email updates, but these are only effective if you've done the work to build goodwill with your patrons from the beginning.

How do your patrons stay connected with your cause? Do they remember the reason for the event once the last band has left the stage and the kettle corn has gone cold? Does your event or cause come up in casual conversation? Are your patrons left with positive reminders of the big day that they can turn to once it's done? Will they keep their Event Wristbands to remind themselves of the wonderful time they had at your past event?

While planning the actual event is important, it's just as important to consider what happens afterward. Helping your guests create positive memories is necessary to growing your event over time, and your Event Wristbands can be part of those memories.

Start with your Event

What keeps your guests buying event tickets year after year? First and foremost, you know how to put on a great occasion! It's well-planned and well-executed, for a worthy cause, and provides your guests with the opportunity to create memories will last forever. 

Guests who return have strong associations with your event.  It's already special to them. Perhaps a married couple wearing your carnival wristbands at this year's celebration met on your midway at a past one, and they return to reclaim the happy feeling of that day, and to collect a new wristband to add to their memory book. Maybe your neighborhood picnic has become someone's family tradition or your annual art fair has become a festive occasion the whole community looks forward to and plans around. Last year's wristband may remind them to buy this year's tickets.

New attendees are experiencing your annual fundraising event for the first time. They may already feel strongly about your cause, but it's just as likely they were drawn to your event not by the cause but by the activities you have to offer.  Maybe they don't know much about the women's shelter you're fundraiser is benefiting, but you've booked a band they really want to see. Your goal is to show them a great time that they will connect with your charity in the years that follow. From the moment they don their admission wristbands and walk through the gates, you have their attention. Make good use of it!

Provide Opportunities for Memories

Don't miss any opportunity to help your guests create strong, lasting memories.  From the moment you plan your promotion through the day of your event, you can lay the groundwork to keep your cause in your guest's hearts and minds through the months and years to come. Every time and in every way you interact with your patrons you sculpt how they perceive your cause.

Start by choosing collateral appropriate to your audience. The right images and language can draw the attention of your patrons and sustain it for a long time. Before your fundraiser, you can advertise using well-designed posters and flyers or direct mailers such as invitations and postcards.  During your event maintain the same branding on your tickets, admission wristbands, and other collateral.

Custom tickets work well for crowd management, but custom event wristbands are also quite useful. Patrons wear these from the moment they walk through your gate until after they leave. Different color wristbands can help you quickly discern the ages of guests for drink concessions or tell who has access to which activities. Most importantly they serve as constant reminders for the guest themselves. They need only to catch a glimpse of their wrists to remember the reason for the day. When they leave the event, admission wristbands can also be the cause of conversation and questions helping you drum up interest in your cause by word of mouth.

Something to Hold Onto

After your fundraising event, your guests will be left with many strong memories of the time they spent there. The collateral they take with them can help serve as a reminder of your day. Along with the pictures they might take, your guests will also have your branded tickets and event wristbands to help evoke a sense of nostalgia. When these are branded with the design of your event, they become souvenirs of the wonderful time they had and reminders of the cause you hope to promote.

 

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Battle of the Bands

by Lance on June 10, 2010

Frank Zappa once said, " Music, in performance, is a type of sculpture. The air in the performance is sculpted into something." When you're selling event tickets for a fundraising event, you're also making a type of sculpture, bringing folks together into one place to work together for a common creative goal. Why not put  music at its center? You could plan a small choral performance, a full-on music festival or perhaps the ultimate in participatory events: A battle of the bands!

 

Unite your community, listen to great local musicians, sell more tickets, raise funds for a cause, and share prizes. From beginning to end, picking a venue, guests judges, and prizes and even choosing and printing event tickets, a battle of the bands can take a lot of preparation. Many elements must be considered when planning this type of event, but the final product is well worth the effort.

 

Plan a safe and fun event for everyone—If you want to have a good time and raise funds for your cause, make sure you appeal to a broad audience. Plan a family friendly, safe event that everyone can enjoy. You'll want to print event tickets that reflect this and help to manage the flow of people into and out of your venue.

 

Create a clear set of rules for participants—Make sure the rules of the battle are clear beforehand. Let acts know what kind of music you would like to showcase. Will the winners be picked by judges or the audience? Will bands play one song or a short set? What prizes are winners eligible for?

 

Choose judges from the community—If you plan on having judges choose the winners, consider recruiting popular figures from the local music scene. When printing event tickets and other promotional materials, make sure to include this information, so you can further peak  attendee interest.

 

What kinds of prizes will you offer?—Will you simply offer winners bragging rights or something more tangible like cash or other coveted rewards?

 

Will you rely on sponsors to help?—Sponsors can be a great resource when organizing your battle of the bands. They can help provide funding for equipment or the venue, advertise for your event or defray the cost of event ticket printing. If you're fundraising for a special cause like providing money for local school music programs, you may find sponsors lining up to help. You can add their logos to your event tickets for greater publicity.

 

Pick an appropriate venue—Once you're ready to host a battle of the bands, you'll want to choose a venue for your event. Make sure the space is the right size and will accommodate your equipment. Check to make sure that you have the right permits to host the event, if you need them.

 

Plan your promotion—Promote, promote, promote! With your initial planning done, it's time to get the word out, so that you can get your attendees together to rock out! The internet is a great resource for free promotion. Social networking and event planning sites help you to advertise and sell more tickets. Contact local radio stations about your cause and get your sponsors involved.

 

Pick promotional collateral and print event tickets that are well designed and reflect the nature of your event. Using an online event ticket printing site can make this easy. You can choose the type of collateral you would like to use, choose your designs and customize them using an event ticket template. Professional y printed event tickets can really raise the profile of your battle of the bands.

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Your promotional materials are the first word in a discussion between you and your guests, and your event tickets are part of the publicity. Tickets should contain any and all information you desire your participants to know: What, Where, When, and even a Why will not only help to attract your participants, but will function as a reminder to them to attend the event.

*  Event Ticket Design and Ticket Templates: Research event ticket designs and use an online ticket template to make your idea a reality. If your event has a logo, include it on the template, or use your sponsor’s logo. Don’t forget any pertinent information, such as your website or phone number, in addition to What, Where, When, and Why.

*  Creative Uses of Event Tickets: Depending on your event, you may or may not want to charge for the tickets. Free souvenir tickets may merely be a way to add a special dimension to your event and serve as a reminder to participants. Either way, event tickets add an element of exclusivity. Whether the ticket is purchased, raffled, or given away, you can’t get in without one.

*  Proofread Again and Again: The last thing you want is to design, create, print, and distribute your tickets only to find an error after the fact. When you receive your proof, proofread diligently. Check for typos, misspellings, or wrong dates, and times. It is most helpful if more than one person is proofreading.

*  Distribution of Event Tickets: Again, the way in which you distribute your tickets depends on the event itself. If it is a fundraiser, you will want to charge for the tickets. If your intent is to attract a large volume of participants, even if the tickets are free, you still need to pay attention to distribution. If your event is to raise awareness about a problem in your community and sheer numbers will help to make change happen, pound the pavement and distribute tickets all around the community. If the event requires paid tickets for entry, decide where you can most effectively sell them. If your event is to raise money for a larger cause such as hunger in America, visit places that attract people who have money to donate as well as money to buy the tickets to the event.

*  To Raffle or Not to Raffle:  You can print separate raffle tickets, or the event tickets can also function as raffle tickets for door prizes at the actual event. The best event tickets are individually numbered on the body and stub of the ticket, so it’s easy to keep track.

 

You’ve put plenty of effort into publicity and promotion. Don’t overlook the role of the humble event ticket in your efforts to attract guests to your gathering!

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Having trouble selling event tickets? As Mark Twain famously said, "A man who carries a cat by the tail learns something he can learn in no other way." Some things you learn best by experience, and one of those things is event planning.

When you organize an annual event you  can't help but get savvy about what works and what doesn't. With each passing year, your neighborhood barbecue, school fundraiser, or fun run becomes easier to prepare for. You book the favored entertainers early, make sure the venue is reserved far in advance and print event tickets and promotional collateral on time. On the big day, everyone has a great time, and when it's over, you have every right to be proud of the job you've done. But, in the final analysis, do you wonder if you could have seen a higher attendance or raised more funds?

Experience and tradition are great. And, while these do serve you well, they can also stand in the way of the true potential of your group's biggest event. If you're looking for ways to reach more people and raise more money, it's not a bad idea to reexamine your approach. This is especially important in an environment where more and more groups are adding their voices to the fundraising chorus.

A good place to start is with your promotional materials. Using the same collateral and printing event tickets with the same look year after year may be a part of your tradition.Your regular attendees will recognize your signature marketing strategy right away. However, other potential valuable attendees may tune it out completely.

Freshen Up Your Event's Look

Freshen up you planning strategy by rebranding your event for a wider audience. Choose a new look for your promotional materials and print event tickets that will represent your occasion and become memorable reminders for your guests. Choosing new promotional materials and event ticket printing don't have to be a daunting tasks.

Meet with members of your group to discuss the look, feel or tone you would like your promotional materials to evoke. Brainstorm about new audiences for your event. Try to think about reaching further and touching more members of your community. What groups from your community would you like to see attend your event? How can you get their attention without losing your traditional attendees? You might choose to print event tickets and promotional materials that speak to completely different audiences.  

Choosing collateral and event ticket printing can be a fun task for your group to do together. You don't have to hire a graphic designer or compromise on the quality of your marketing materials. You can create and order them online by using an event ticket template. Discussing the design and the message, choosing collateral and printing event tickets can bring your team together in new ways and help you get creative when it comes to your tried and true annual event.

You may have years of event planning experience behind you, but it's never too late to enhance your skills and to broaden your experience. A thoughtful rebranding of your big fundraiser or organizational event can help to enrich that special occasion that everyone looks forward to.

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