Posts tagged as:

event tickets

Why Tyvek ® Wristbands?

by Sue Doh Nihm on July 3, 2010

You're preparing for a big crowd, and you want to manage it effectively. Event tickets get your guests through the turnstiles, but you want to make sure you can keep your attendees organized once they're at your venue. For this purpose, Tyvek ® wristbands are the perfect tool.

What is Tyvek ®?

Tyvek ® is a non-woven, synthetic material, with qualities of both plastic and paper, manufactured by Dupont ™. It can be printed on like paper, but it's durable like plastic, resisting folding, bending and tearing. It's strong, but lightweight and comfortable. Guests wearing admission wristbands made of this material may be surprised to learn that it is also waterproof, so your event can go on whether it rains or shines.

Tyvek ® is not only used for event wristbands. It can be found in construction materials, car and boat covers, advertising banners and posters, shipping envelopes, packaging for medical equipment and protective clothing. It has even been used by some designers as a material for fashion collections.

Tyvek ® Can be Upcycled and Recycled

One of the big draws of this material is that it can be reused and recycled. The material has found a strong following among crafters and "upcyclers" (individuals who creatively repurpose used materials). One need only do a quick search on the internet to find a myriad of Tyvek ® reuse projects on DIY websites. From durable wallets made from reclaimed envelopes, to ponchos, purses, tents, and kites, Tyvek ® can be reused in countless creative ways.

Another benefit of this material is that it is recyclable. When you use wristbands at your big event, you can ask guests to return them at the end of the day. Made of polyethylene, similar to the material that plastic bottles are made from, this product is fully recyclable. Both you and your guests will feel better knowing that your event wristbands will be put to good reuse. You can find out more about how to recycle Tyvek ® by visiting the Dupont ™ website

Keeping Your Event Secure With Tyvek ® Wristbands

Wristbands can be found in a variety of colors, so that you can organize particular groups of guests. Whether you want to keep your underage attendees from sidling up to the bar or get your VIP guests into a backstage gathering, the brightly colored event wristbands can be used to quickly and effectively discern who should be where.

If you want to brand this material with a particular logo or text, brand away. Tyvek ® wristbands are best suited to inkjet printing which will not smear or rub. So when you decide to print event wristbands, you can submit your unique graphic to be included in their design. You can also order custom security wristbands that feature sequential numbering and unique holographic foils for quick visual checks. This helps prevent imposters from entering your venue without paying.

Tyvek ® wristbands make use of a tamper-proof adhesive when fitted to an attendee's wrist. They can be attached securely and snugly. Because they resist tearing, they cannot be removed without destroying the wristband, so individuals can't exchange one band for another or pass a used wristband on to a friend.

A Unique Material for a Unique Event

When you're ready to ensure the security of a big event design, print and buy Tyvek ® wristbands. Made of a unique material, they are both cost effective and secure. You can order and print cheap custom wristbands online using your own custom logos and text. Your event is special, and it takes a special material to help manage it!

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A Moment Passes, but a Memory Lasts Forever

by Sue Doh Nihm on June 28, 2010

Wristband Reminders

Consider the Event Wristband, a thin Tyvek thread that connects your organization and your supporters. When your annual fundraising event is over, how do you stay connected with your attendees? You want to keep your cause on their radar throughout the year, and you want them to return with enthusiasm when the time comes to host your event again. You may stay in contact with your guests through personal interactions, direct mailers, newsletters and email updates, but these are only effective if you've done the work to build goodwill with your patrons from the beginning.

How do your patrons stay connected with your cause? Do they remember the reason for the event once the last band has left the stage and the kettle corn has gone cold? Does your event or cause come up in casual conversation? Are your patrons left with positive reminders of the big day that they can turn to once it's done? Will they keep their Event Wristbands to remind themselves of the wonderful time they had at your past event?

While planning the actual event is important, it's just as important to consider what happens afterward. Helping your guests create positive memories is necessary to growing your event over time, and your Event Wristbands can be part of those memories.

Start with your Event

What keeps your guests buying event tickets year after year? First and foremost, you know how to put on a great occasion! It's well-planned and well-executed, for a worthy cause, and provides your guests with the opportunity to create memories will last forever.

Guests who return have strong associations with your event. It's already special to them. Perhaps a married couple wearing your carnival wristbands at this year's celebration met on your midway at a past one, and they return to reclaim the happy feeling of that day, and to collect a new wristband to add to their memory book. Maybe your neighborhood picnic has become someone's family tradition or your annual art fair has become a festive occasion the whole community looks forward to and plans around. Last year's wristband may remind them to buy this year's tickets.

New attendees are experiencing your annual fundraising event for the first time. They may already feel strongly about your cause, but it's just as likely they were drawn to your event not by the cause but by the activities you have to offer. Maybe they don't know much about the women's shelter you're fundraiser is benefiting, but you've booked a band they really want to see. Your goal is to show them a great time that they will connect with your charity in the years that follow. From the moment they don their admission wristbands and walk through the gates, you have their attention. Make good use of it!

Provide Opportunities for Memories

Don't miss any opportunity to help your guests create strong, lasting memories. From the moment you plan your promotion through the day of your event, you can lay the groundwork to keep your cause in your guest's hearts and minds through the months and years to come. Every time and in every way you interact with your patrons you sculpt how they perceive your cause.

Start by choosing collateral appropriate to your audience. The right images and language can draw the attention of your patrons and sustain it for a long time. Before your fundraiser, you can advertise using well-designed posters and flyers or direct mailers such as invitations and postcards. During your event maintain the same branding on your tickets, admission wristbands, and other collateral.

Custom tickets work well for crowd management, but custom event wristbands are also quite useful. Patrons wear these from the moment they walk through your gate until after they leave. Different color wristbands can help you quickly discern the ages of guests for drink concessions or tell who has access to which activities. Most importantly they serve as constant reminders for the guest themselves. They need only to catch a glimpse of their wrists to remember the reason for the day. When they leave the event, admission wristbands can also be the cause of conversation and questions helping you drum up interest in your cause by word of mouth.

Something to Hold Onto

After your fundraising event, your guests will be left with many strong memories of the time they spent there. The collateral they take with them can help serve as a reminder of your day. Along with the pictures they might take, your guests will also have your branded tickets and event wristbands to help evoke a sense of nostalgia. When these are branded with the design of your event, they become souvenirs of the wonderful time they had and reminders of the cause you hope to promote.

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No Questions: Advanced Ticket Sales

by Sue Doh Nihm on June 22, 2010

Advanced event ticket sales aren’t just about meeting goals; they’re also about giving you peace of mind.

It’s possible to look toward selling merchandise and refreshments during your event for a return on your investment, but those sales are hard to estimate and impossible to accurately predict beforehand. Event tickets sold at the door are easier to predict, but can still vary, and can be influenced by something as arbitrary as the weather.

Advanced event ticket sales can mean the difference between being able to enjoy the event you put on and spending the entire time worrying if you’ll even break even.

The Tried and True

Money is a great motivator. One of the standard techniques for convincing your audience to purchase event tickets in advanced as opposed to waiting to by them at the door is to set them at different prices. Most events list two prices: “advanced” and “at the door,” with the latter always being more expensive.

Another standard practice is to create a sense of urgency through promotion. Phrases like “Event will sell out” are fairly commonplace, to the point that it’s becoming something of a “boy who cried wolf” scenario. If money is the great motivator, hyperbole is a poor one.

Drawing a Line

A bold move to decrease day-of-event ticket sales, and in theory increase advanced ticket sales, is to disable online purchasing the day of the event. This method is a gamble, as more and more people look to the Internet to buy their event tickets. You are basically removing the most convenient way for them to buy tickets.

But, if you give enough advance warning, it can also push them to place their orders sooner. If they know their only other option is to risk buying event tickets at the door, they might choose to order them sooner.

Creating Incentives

One great way of encouraging your audience to buy their event tickets in advance is by giving them some kind of added bonus. For example, tickets purchased by a certain date can be entered into a raffle for prizes related to the event. If it’s a regularly scheduled event, the prize could be free tickets to the next one.

Depending upon how far out you’re going to sell event tickets, consider staggering the incentives by time and degree. Those who buy first would be eligible for greater prizes. This way you’re not just encouraging your audience to purchase their event tickets in advance, but giving them a reason to buy them right away.

Tickets bought in advance also have one, clear cut difference between tickets bought the day of the show: they can be mailed out. Day-of tickets are either printed at home or purchased at the door. Consider including something in envelope with those tickets that were bought in advance, such as a sticker featuring a fun design and your website’s URL. You might even want to keep that extra gift a surprise as a way of rewarding that ticket buyer; it might stay with them the next time they purchase event tickets.

VIP Section

Make sure to consider what part your venue might play when promoting advanced event ticket sales. Some places have drastically more desirable seats that are usually the first to go and should be promoted as such.

Will there be a line to get into the event? Theme parks have “front of the line” options for their rides, so why can’t an event? With a little advanced planning, you can change that ticket from “advanced” to “VIP.”

A few, simple steps can help you sell more advanced tickets and allow you to relax and enjoy all your hard work!

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User Friendly Ticket Sales

by Sue Doh Nihm on June 20, 2010

Buying event tickets has never been easier. From the Internet to overnight delivery, you can offer your audience multiple possibilities for purchasing tickets. Selling event tickets? Provide as many options to your potential audience as possible. The more user friendly you are, the more tickets you’ll sell.

Consider these three aspects when figuring out how you’re going to sell your tickets:

· Where – Physical sales may have decreased with the rise of the internet, but it’s still important to have a real world presence

· How – Can your audience buy online? Over the phone? In local businesses? At the box office the day of the show?

· Why – Determine the reasons your audience are buying these tickets so you can cater to them more efficiently

Location, Location, Location

No matter how great your event, people won’t always come to you. You have to go to the people. When dealing with the virtual world, it’s important to advertise on web sites that target your audience demographic. The Internet is a great way to attract attention, but you want to make sure it’s the kind of attention that’s going to help you sell more event tickets. You don’t want to waste time or money spreading the word to those who won’t listen, or risk losing patrons by advertising on the wrong sites.

The same can be said for real world locations as well. Your marketing plan should be backed by research that tells you exactly where your audience spends their time. If your event features a local attraction, consider making your tickets available for purchase at locally owned businesses instead of the chain stores. If it’s a concert, make sure you have a presence at music stores.

Make sure you cover all the bases, no matter how obvious. Say you’re putting on a performance by an Indian musician. Consider some way of making your event tickets available through Indian restaurants or markets that cater to ethnic food. Even if you can’t sell the tickets themselves, you can at least provide the information necessary for your audience to purchase them, like a phone number to call or a web site address.

Options

The “how” aspect of selling event tickets would seem pretty simple, particularly these days. Armed with a credit or debit card, your audience goes online, picks up the phone, or stands in line to get their tickets. But there are other options out there, and all of them will make it that easier for your customer.

Systems such as Paypal allow users to use their own online transaction service for their purchases. People often prefer to use such a service, as opposed to having to send their credit card information out over the Internet.

E-checks are also becoming more and more popular. Customers simply provide their routing and account numbers and the transactions works just like a check.

Consider the Reasons

It’s important to consider why someone is buying your event tickets and use that information to make their experience easier.

If your event is family oriented or your demographic includes people who buy multiple tickets at one time, consider offering group rates. Not only will this appeal to your audience, but it might encourage those single ticket buyers to invite their friends! Another good tactic for family events is reduced rates for children, with free admission for babies.

Group rates can be used for more than just multiple ticket orders; they’re also great for frequent events. If you plan on having a series of events on a regular basis, then selling event tickets for multiple dates at a discounted price can be a great incentive for your audience, and helps with advanced ticket sales.

Finally, nothing helps you stay connected with your potential audience like starting a mailing list. Both email lists and physical mailing lists let you stay in contact with those who are interested in your event, allowing you to let them know when the event tickets are going to be on sale well in advance.

Making the purchasing experience as user friendly as possible can be the key in making your event a success.

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How to Make Virtual Friends and Influence People

by Sue Doh Nihm on June 17, 2010

From print to radio, from television to the internet, the medium for selling event tickets seems to be ever evolving. While the internet appears to be the frontier of the future, the focus has shifted from traditional web advertising. Promoting your event tickets through a web site is still essential, yes, but now it’s a part of a larger movement, that of social media marketing.

Aside from being fairly easy to implement, social media marketing is also extremely inexpensive. No matter the cost, though, you want to get a return on your investment, be it money or time. Here are a few aspects to focus on when using social media marketing to sell your event tickets:

· Frequency

· Interaction

· Quantity vs. Quality

· Integration

These four items are key to being successful as you jump into the world of social media.

Like Clockwork

Part of the appeal of using social media platforms for marketing is the frequency with which you can send out your message. Web users are constantly looking for new information, and sites like Facebook, Myspace, and Twitter allow you to give them that information. You need to mention your event tickets as frequently as possible, so your promotion doesn’t get lost in the constant information stream.

Remember, all news is important in the social media world. If you’ve just designed your event tickets, mention it online. Even if you’ve just started considering what your event tickets should look like, bring that up. Frequent updates engage your audience and make the process more personal, no matter how tiny the detail might be.

A Part of the Team

The internet allows you to interact with your audience like no other medium and social media sites take this to the next level. That germ of an idea for the design of your event tickets? See what your audience thinks. Invite them into the process. You don’t have to listen to their suggestions; you just have to ask for them. The simple act of listening to your audience will draw them in.

Get them talking. Allow comments on your posts on sites like Blogger and WordPress. Create a posting board. Encourage discussion on every aspect of your event, from the aforementioned event tickets to reviews afterwards. Getting them to come back for updates is great, but getting them to come back because they want to interact is even better.

Playing the Odds

When promoting your event tickets online, try to cast as wide of a net as possible. Networking can spread like wildfire, as one connections links you to another who links you to another and so on. Your target demographic for event tickets is simply your first audience, but they are certainly not your last. Once you connect with them, you can expect your message to spread.

If you’re creating compelling content about your event tickets, your updates will get passed along from person to person, and suddenly a link to your site is popping up everywhere. This makes up your expanded audience, those who end up visiting your site and investigating your event tickets because they saw a link somewhere.

It’s the grapevine of the 21^st century!

Headquarters

It is absolutely essential that, while promoting your event tickets, you have all of your online interactions point back to your web site. Your latest status update may be interesting enough to gain you new fans, but unless they are following you back to your web site, it won’t translate into event ticket sales.

The process works both ways. It easier than ever to imbed your social media updates into your web site. You want to make sure that anyone who comes to your site directly can also follow you through other sites. Once they add you as a friend or a follower, they indirectly become a part of your marketing team!

Social media marketing is a cost effective, high traffic way of selling more of your event tickets. With just a little bit of time and effort, you can receive a big return on your small investment!

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It’s Not Crazy: Giving Away Event Tickets

by Sue Doh Nihm on June 16, 2010

They say the best things in life are free, and they might be right, particularly when it comes to generating interest in an event. Strictly from a business standpoint, giving away your product could seem counterproductive. But giving away your event tickets can actually increase your sales, if handled correctly.

There are three, basic ways to look at giveaways:

· Free event tickets on their own

· Free event tickets paired with products

· Free event tickets in addition to purchased event tickets

All three of these options offer challenges, but they also offer opportunities which can result in unique moments for promotion.

Confidence Sells

In general, giving away event tickets on their own proves most beneficial if you’re planning a series of events. The idea is that getting potential audience members to come to one event will be enough to convince them to come back again, this time at full admission price.

Make sure you consider how you’re going to give away free event tickets. This is a promotion, after all, so you want to reach your target demographic. If you’re holding a celebrity softball game, then give away those event tickets at something like the local minor league baseball game. Finding a connection between your event and the venue for your ticket giveaway allows you the greatest chance of success.

Remember, giving away your event tickets is all about confidence. You are tell your audience that you feel strongly enough about the quality of your product to give them the first event for free. It’s important to tell them that. Consider promotional slogans along the line of “you’ll love it so much, you’ll come back again!” You need to plant the return business seed into their heads right off the bat, because that’s what event ticket giveaways is all about.

A Match Made In Heaven

There are two types of giveaways connected to products: broad and focused. Broad giveaways involve products that regularly sell in large quantities and are readily available to the average consumer. Focused giveaways involve specific products that relate either to your event or to the audience you’re trying to capture.

Which method to choose? Well, that depends on your event. If you’re planning something with broad appeal, than attaching event ticket giveaways to a high visibility product can be successful. If your event falls into a smaller niche, then target specific products. For example, if you’re holding a concert for a group whose audience is primarily children, attach the event ticket giveaway to products aimed at parents.

Make sure you choose your product partner carefully. Your event is going to become synonymous with the product you choose, so make sure it’s a name you want to be associated with.

Bring a Friend

Perhaps the most common type of event ticket giveaway is the ubiquitous “Buy one, get one free!” Similar to the straightforward giveaway, this method is less costly and more targeted.

With free ticket giveaways, you run the risk of giving event tickets to people who might not even use them. But by pairing free tickets with purchased tickets, you increase the chances that the free ticket will actually get used.

This method also gives you the added advantage of having a built in marketing person to help you: the individual who paid for a ticket. In many cases, the free event ticket is going to someone who isn’t familiar with your event, but is going with someone who is. This strengthens the promotion from the start, as it gives you a theoretical advocate for your potential new audience.

The Price Is Right

Regardless of which of these different options you choose from, it’s clear that giving away tickets isn’t as counterproductive as it might seem. Considering all the money you can invest into different marketing avenues, giving away event tickets can ultimately save you money, and generate a greater return on your investment.

If there’s one thing that will get people’s interest, it’s the word “free!”

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Be True to Your School: Education Fundraising Events

by Sue Doh Nihm on June 15, 2010

All across the country, parents who value education have stepped up for their children. Where funding is cut, PTAs and other concerned groups have begun organizing their own fundraising efforts and selling event tickets to carnivals, dances, fairs, athletic events, and any other gathering for which they see a high level of interest among the student body and a potential for ticket sales.

Yes, it’s sad that federal, state, and local governments can no longer afford the full cost of public schooling for every child in the nation, but empowered parents aren’t dwelling on those deficits. They’re hitting the streets and selling tickets to make up the difference.

Elementary

The youngest children clamor for all kinds of extracurricular activities and don’t need much advance notice to get excited for a fair or carnival. Some organization may have the cash to hire a professional carnival with a midway and rides, but others will find they get the same results with a home-grown event. Ask older kids and teens to work the games and sell treats. You can sell event tickets in advance or at the door, and you can offer different levels of event tickets, offering a certain number of games or snacks with each level of contribution.

Other kid-friendly party events are skating nights (your local rink will work with you to create the perfect fundraiser), book fairs (ask a local author to speak), sports days (organize childrens’ games or work with a local minor league to create a fundraising night), art parties, bicycle races, walk-a-thons, or musical events. Event Tickets for these events will go fast if you advertise properly. Getting popular teachers and parents to act as chaperons is another draw.

Middle School

Older kids, tweens, and younger teens like to do things for themselves, and events for this middle-aged group should be tailored to their new skills. You’ll sell more event tickets if you can organize something that allows them to feel like they’re taking charge of the party. Talent shows are an especially good choice for this age group, as it allows them to showcase their skills in music, acting, and other interests they may be gaining mastery over. Those who don’t wish to perform may be flattered to serve as stage managers or backstage coordinators. Kids will help you create programs, set up the venue, and sell event tickets if they or their friends are performing.

This is also a good age group for day trips. Factor in the cost of transportation, food, and other expenses and calculate how much money you would need to earn to make the trip worth your while as an organizer. A weekend trip to the beach is inexpensive, but generates high interest. Many museums offer free days or student discounts. If you live near a big city, a simple sightseeing bus tour is a huge draw for kids who crave their independence but still need adult supervision. You can sell event tickets to these events well in advance: get a few kids interested and everyone will want a ticket.

High School

As children approach adulthood, they’ll be interested in more grown-up activities. The formal or semi-formal dance is a big deal for teenagers. Especially armed with the knowledge that the profit from every event ticket they buy will go back into their education, most teenagers anticipate such events and plan for them eagerly. Even an informal dance with a DJ or live band will help you sell event tickets and earn more money.

If there is a lot of musical talent in your school, a Battle of the Bands event is another great way to generate interest and sell event tickets. However, most teens aren’t too old for many children’s events. Try to run your own haunted house around Halloween, or hold a field day in the spring with silly events like a sack race or an egg roll. Your best bet is to ask students what kind of events they would prefer.

Teenagers can also take enough interest in their school finances to plan, organize, and execute their own fundraisers: washing cars or selling candy bars to pay for trips and other educational extras. The truly ambitious can learn about business while they earn more money. Some teens will go that extra mile and make baked goods or crafts that they can sell on their own, or in conjunction with other fundraising events.

Ready, Set, Print

Every age group can help you meet your fundraising goals. All you need to do it gauge your students. What event will inspire them to show up? How much can they afford to pay for an event ticket? Once you’ve figured out what, when, where, and how much, you can fill out a free ticket template, print out inexpensive event tickets with colorful designs, and start selling out your educational fundraising event.

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The Second Life of Ticket Stubs

by Sue Doh Nihm on June 14, 2010

They’re trophies.

I don’t know who it was that originally taught me to do it. I’m not even sure I was aware of the tradition until I’d already been to a few shows and disregarded what was left of my concert tickets. But at some point, I realized those stubs had value, and that they were part of a long standing concert going tradition, a tradition that’s important to keep in mind when printing event tickets of your own.

CD Display Case

The stub from a concert ticket is a piece of personal history and, as such, needs a place to be put on display, a way of cherishing and remembering that concert for years to come. The advent of CDs, or more specifically CD cases, gave people the perfect place to put those event tickets.

The idea is a simple one: take a CD by the musical act you just saw, and place the ticket from that show in front of the CD insert. If you see a musical act multiple times, then follow the same routine with multiple albums. In some ways it becomes motivation to go to more shows in an effort to get a ticket stub for every album. The ticket stubs serve to promote the next show without even trying!

The Digital Revolution

A few years ago, I decided to make the big switch from CDs to a digital only music library. I spent hours a day ripping my CDs into media files and then getting those CDs ready to sell. But I had forgotten about one thing: my concert tickets!

Without my convenient display cases, what was I supposed to do with all the concert tickets I’d accumulated over the years? I couldn’t just get rid of them, not have all this time!

It was then that I realized just how important custom concert tickets were.

The New Frontier of Stub Collecting

Concert tickets are like snapshots of moments in life, so I figured I should treat them just like I would pictures and give them their own album or, better yet, incorporate them into my pre-existing photo albums.

Putting them on display by themselves, though, really underscored how important the look of a concert ticket is. A generic event ticket is fine for conveying information and still manages to induce nostalgia for shows gone by, but a custom printed ticket really stands out and makes those memories flood back even more vividly.

Make Your Tickets Memorable

This is essential when considering custom printed event tickets: make them memorable! With a wide variety of event ticket templates to choose from and the ability to personalize your event tickets, you can make sure that even the left over stubs are able to keep the memory of your event fresh in your audience’s memory.

In the end, memorable event tickets can mean repeat business, and repeat business is good news!

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Beyond “Admit One”: Different Uses for Event Tickets

by Sue Doh Nihm on June 12, 2010

Whether your school is putting on a fundraiser carnival and you want to get all the parents, teachers and students involved, or you're touring with your new band and want to see plenty of faces at the venue, you'll need to manage a campaign that will generate interest in your event. Throughout the course of your promotion, you might manage an online marketing plan, rely on word or mouth, or print event tickets, posters, flyers, invitations, and other promotional materials that raise your visibility.

Online marketing helps you reach a wider audience, share details and market event tickets. Buzz generated by friends, family and fans is great for grassroots marketing, and physical collateral gives your event a real world presence. These promotional materials, especially event tickets, can be the most powerful tools in your marketing plan.

More than Just an Event Ticket

Take a moment to consider event tickets. Obviously, you'll need admission tickets to get folks through the turnstiles, but that's not their only use. Custom printed tickets can serve several important functions at your event.

Marketing Tools—When you design event tickets for your occasion, you have a choice. If you're thinking only of function, any tickets will do. However, the admission ticket may be your attendees first point of contact with your event. So much more can be included than a simple "admit one." Imagine how including formal branding and event details can raise profile of your event.

Crowd Management and Tracking Tools—Secure, numbered tickets with perforated stubs can be useful in the management of people into and out of your event and at particular venues within it. Custom tickets allow you to maintain the integrity of your event. Secure numbering and detachable stubs allows you to track the flow of guests into the gates. Selling Drink Tickets and custom passes, such as VIP passes, before the event allow you to manage concessions and activities quickly and safely. They allow you to keep cash exchanges more centralized and secure.

Raffle Management—A well designed ticket is essential for the management of a fundraising raffle. It's important for your raffle tickets to not only contain important details, but they should also have secure numbering, detachable stubs and room for the guests' details, as well. These tickets aren't just meant to get guests through the gate. They're used to manage the entire lifecycle of the raffle. Event organizers can track ticket buyers through the numbering system, and the stubs are used for the raffle draw.

Door Prizes—Much like raffle tickets, a well designed admission ticket can be used to manage door prizes. Ticket sellers can hold onto stubs when guests come through the gate and announce winners throughout the event. This encourages folks to hold onto their custom event tickets throughout the occasion.

Memory Management—A great ticket might be the only souvenir a guest takes away from the occasion. Why not make it memorable? Strong imagery and branding will help the memory of your event to remain with your guests far into the future.

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Roller Derby: The Sport of Queens

by Sue Doh Nihm on June 11, 2010

Are you part of the resurgence in the world’s most awesome sport? It’s time for you and all your roller derby gals to get competitive. You can offer public sporting events—your team versus other local rollers. Start planning, promoting, and selling event tickets for your bouts and let your jammers start lapping for the fans! It’s time to lace up your skates, squeeze into your campiest uniform, and get rolling.

Call it like it is: Your team moniker

Roller Derby teams need clever names. Puns reflecting your punk third-wave feminist roots are a sure draw for crowds and fans: the Sandra Day O’Clobbers, the Shevil Knevils, the Beauty School Knockouts, and the Rushin’ Rollettes. Be as violent as you like! Or, choose two words, say an adjective and a noun, that best encompass your team, like the Zany Fembots. Just make sure your name is intriguing and your fans feel like they’re in on the joke.

High noon: When to meet

When you’re ready to brawl, contact other roller derby teams in your area and decide which one your team will battle. You may be able to join a league and schedule a series of derbies. Can’t decide whom to meet first? Create your own raffle tickets and draw a name from a hat. Once you’ve decided upon whom, you need to figure out when. Pick a date and a time for your event. Consider days and times that would work best for the audience you are trying to attract. Audiences for roller derbies are diverse: from families to hipsters to teens, so your breadth should be vast, but conscious about your target audience. Families prefer daytime, weekend event. Teens may be available in the afternoon, after school, and twenty-somethings like to stay out late.

Meet me in the parking lot: Choose your venue:

If your city doesn’t already have a dedicated roller derby rink, you will to find need a venue that can satisfy the inherent needs of the sport. True roller derby typically requires a sports arena or a gymnasium, but you could also convert a large gallery or performance space. If you know of a space that often exhibits artwork or avant garde performance, you may persuade them to host your derby as a way to further the venue’s original intent. Perhaps a very large gallery that could accommodate a derby may choose to have your team battle another team in their space while highlighting related artwork such as photographs of Derby girls alongside your event. If the venue already has a box office or a way of handling ticket sales, that’s a bonus for you, as it makes it easier to sell event tickets.

Shout it out: Event promotion

Get your artists on the job. Your general promotion should be creative and intriguing. Collage-style designs featuring your team portrait or other relevant images can be distributed as postcards. Include the date and time, the venue, the ticket price, the names of the both teams, and information on where to get the tickets (don’t forget to include any relevant URLs). Take it to the streets and pass out the postcards in your derby garb to attract some attention. Hang posters in book shops, record stores, college campuses, and other local businesses. In addition to this, use your website and other networking tools such as Facebook to promote the event.

At the door: Get your event tickets right here

Have fun with these! Use your original promotional designs to create a unique custom ticket, or choose an online event ticket template. These can be printed on demand and are a good way to create the tickets for your event. Remember to include the same pertinent information you used on your postcard or promotional flyer: who, what, when, where, how much. Don’t forget web addresses or phone numbers where people can get more information. Consider creative ways to make those tickets your own! In designing your event tickets, you may include the logo for both teams or photos of the two teams. Individually numbered event tickets with perforated stubs help you keep track of attendance, control the venue, and increase security. Selling event tickets helps you realize some profit for your event, giving your team even more passion to have a great and memorable roller derby battle!

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