From print to radio, from television to the internet, the medium for selling event tickets seems to be ever evolving. While the internet appears to be the frontier of the future, the focus has shifted from traditional web advertising. Promoting your event tickets through a web site is still essential, yes, but now it’s a part of a larger movement, that of social media marketing.
Aside from being fairly easy to implement, social media marketing is also extremely inexpensive. No matter the cost, though, you want to get a return on your investment, be it money or time. Here are a few aspects to focus on when using social media marketing to sell your event tickets:
· Frequency
· Interaction
· Quantity vs. Quality
· Integration
These four items are key to being successful as you jump into the world of social media.
Like Clockwork
Part of the appeal of using social media platforms for marketing is the frequency with which you can send out your message. Web users are constantly looking for new information, and sites like Facebook, Myspace, and Twitter allow you to give them that information. You need to mention your event tickets as frequently as possible, so your promotion doesn’t get lost in the constant information stream.
Remember, all news is important in the social media world. If you’ve just designed your event tickets, mention it online. Even if you’ve just started considering what your event tickets should look like, bring that up. Frequent updates engage your audience and make the process more personal, no matter how tiny the detail might be.
A Part of the Team
The internet allows you to interact with your audience like no other medium and social media sites take this to the next level. That germ of an idea for the design of your event tickets? See what your audience thinks. Invite them into the process. You don’t have to listen to their suggestions; you just have to ask for them. The simple act of listening to your audience will draw them in.
Get them talking. Allow comments on your posts on sites like Blogger and WordPress. Create a posting board. Encourage discussion on every aspect of your event, from the aforementioned event tickets to reviews afterwards. Getting them to come back for updates is great, but getting them to come back because they want to interact is even better.
Playing the Odds
When promoting your event tickets online, try to cast as wide of a net as possible. Networking can spread like wildfire, as one connections links you to another who links you to another and so on. Your target demographic for event tickets is simply your first audience, but they are certainly not your last. Once you connect with them, you can expect your message to spread.
If you’re creating compelling content about your event tickets, your updates will get passed along from person to person, and suddenly a link to your site is popping up everywhere. This makes up your expanded audience, those who end up visiting your site and investigating your event tickets because they saw a link somewhere.
It’s the grapevine of the 21st century!
Headquarters
It is absolutely essential that, while promoting your event tickets, you have all of your online interactions point back to your web site. Your latest status update may be interesting enough to gain you new fans, but unless they are following you back to your web site, it won’t translate into event ticket sales.
The process works both ways. It easier than ever to imbed your social media updates into your web site. You want to make sure that anyone who comes to your site directly can also follow you through other sites. Once they add you as a friend or a follower, they indirectly become a part of your marketing team!
Social media marketing is a cost effective, high traffic way of selling more of your event tickets. With just a little bit of time and effort, you can receive a big return on your small investment!
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