From Tragedy to Triumph: A Literacy Event in Honor of Alex Johnson
“The tickets were beautiful and added class to the event.”
~Denise Johnson, Event Coordinator, Mother of Honoree
On September 17, The Alex Johnson Memorial Concert was held to benefit the Mississippi County Literary Council. The fundraiser included an artists’ reception, silent art auction, and a concert. It was held in memory of Alex Johnson, a student and a tutor at Northeast Arkansas College, where he volunteered for the literacy council. In 2009, Alex died in a car crash while traveling home from his college choir practice. He was 22.
Along with honoring the memory of her son, “the event was an effort to raise money for adult literacy in our county,” Denise told me.
In order to advertise the event “we used Facebook, posters, newspaper articles and ads.” The Facebook page for the event was frequently updated with information about the event. The page was a hub of information. Announcements were made when new art was donated for the auction. Information about the performers, The Reba Russell Band, Jo Jo Jefferies, and Lincoln Lane, were included. There were also links to interviews and articles that had been written in advance of the event.
For Denise the value of word of mouth advertising could not be overestimated. You can sell more tickets “one on one” than by advertising for patrons to go elsewhere and buy them.
For the ticket, the organizers chose the “Natural Riffs” design. This ticket features a warm color palette. An acoustic guitar and stage lights provide the backdrop for the event’s information. With sequential numbering and detachable stubs, these tickets help organizers keep track of sales and attendees.
The fundraiser was a success, ” Everything went very well. [The] highlight of the event was song sung by a former Miss. Co. resident and sister of the honoree.” Denise said.