In 2009, the BBC broke the news about fraudulent Event Wristbands being created and circulated throughout various venues in the UK, compromising the event experience of folks who paid for the real thing. This isn’t an isolated incident. Globally, counterfeit tickets and admission bracelets can have a huge impact on revenue, crowd control, and customer satisfaction.

When you’re planning your next big event, you’ll want to ensure that folks who pay for admission make it through the gate and those who would like to get something for nothing are turned away at the door.

One step toward a more secure event is designing custom wristbands and choosing the best security options.

Tyvek® Wristbands

The first step toward adequate security and ensuring authenticity at your event is making the choice to use Tyvek® wristbands. Made from a special paper-like material, these event wristbands are waterproof, durable, and difficult to remove by means that won’t render them void. A strong adhesive ensures that they fit securely to the guest’s wrist and can’t be slipped off.  Once in place your guests cannot remove the wristband and transfer it to another individual. Tyvek® wristbands are sturdy enough to last the duration of the event and beyond, and should only be removed when they are no longer valid.

Secure Features

While Tyvek® Wristbands ensure the non-transferability, special security wristbands offer additional features to help keep your event secure.

The sequential numbering on these wristbands helps you keep track of your guests. You can reduce the risk of counterfeits by choosing your own range for secure numbering. Fraudulent wristbands are unlikely to fit in your range, so this provides an easy way for you to detect an authentic admission wristband from a counterfeit one.

Security wristbands also feature a holographic foil, which is extremely difficult to duplicate. Gate and special event attendants can check for this foil to make sure that certain guests are supposed to be in the venue or not.

Unique Design

Another advantage of Tyvek® wristbands is that they can come in a variety of colors or be printed with unique designs. Even if your only security measure is to designate specific  colors to certain members of your crowd, you’re making a significant step in increasing the security of your event.

You may, however, choose to print your event wristbands with a unique design. Tyvek® is compatible with inject printing, and once in place, the designs will not smear or rub. When you choose a unique design ahead of time and don’t advertise it openly, the chances of fraudulent admission wristbands appearing at your event are much less likely.

This is one place where the practical importance of security and the fun aspects of creativity can come together. Whether you choose a special logo from your sponsor or you plan to carry the branding of your event through to the wristband, you have the opportunity to create something unique and interesting that your guests can enjoy throughout the event and in the days beyond.

Internal Security

Not only do custom made wristbands help you ensure the authenticity of guests coming through the gate, they allow you to manage the crowd once it’s in the venue. If you have any alcohol on the premises, you’ll want to make sure that no underage drinkers get served. Bar wristbands made of Tyvek® make a scenario like this highly unlikely. The tamperproof design makes it nearly impossible for younger guests to exchange with older ones. Designated drivers can also request special event wristbands that let the bartender know not to serve them.

Colored wristbands can help separate guests by age or eligibility to get into certain restricted areas of the venue, and VIP wristbands allow guests who have paid more extra access to special events.

Added Security is Smart, Simple, and Cost Effective

When dealing with large crowds, it’s important to keep safety in mind. It pays to take simple steps to ensure your event is secure, and the admission wristbands you choose can make all the difference. When you print cheap Tyvek® bracelets online, you could be saving yourself big hassles and money in the long run.

Keep It Secure is a post from: TicketPrinting.com Blog

New Life for Old Designs

Most modern theatres have probably already paid someone a fair amount of money to design an eye-catching banner for their website. Well, that banner is the perfect digital file if you want to create the perfect Bumper Sticker. If you like the design, why not give it new life and new mobility, allowing it to move about your city and spread the word for you? Printing a stack of Bumper Stickers is cheaper than renting a billboard, and those stickers go everywhere. While potential customers are stuck in traffic, they could be memorizing the URL to your website, conveniently printed on the car in front of them.

Or, work in a smaller format. Do you use a recognizable logo when you advertise your theatre? This can translate into a sticker, too. Economy Stickers come in all shapes and sizes, and they’re versatile and eminently affordable. Vinyl Stickers are all that and more: they’re weatherproof and UV-resistant, so you can stick them on outdoor surfaces, or in a well-lit window, and they last for years.

New Designs for New Life

If you don’t already have a design in mind, you can get creative. Find one that relates to an upcoming show or season. Or, hold a contest and ask patrons to design a logo for you. It’s a great way to get the community involved, create extra publicity, and generate buzz around your website. Let patrons vote for their favorite design, online or when they visit the theatre.

Printing custom stickers for your theater is not expensive, and small print runs are available. You can create a range of designs and sizes for different spaces and different budgets. Nice stickers may become a collector’s item, and some fans will want to collect the entire run.

Where Are You Going to Stick that Thing?

Depending on how much effort you intend to put into this marketing campaign, there are a few choices concerning what you’ll actually do with your stickers once you receive them. The easiest answer, of course, is sell them, either in your box office, or on your website. Cheaper than T-shirts and more versatile than programs, stickers make cool souvenirs. Some patrons will want them for guitar cases, car windows, dorm walls, or decoration of small items like notebooks or laptop computers. That’s a lot of exposure.

If money is less of an issue than visibility, you can give some of your stickers away. These could be small prizes in a contest or small gifts to thank loyal theatergoers. Or, think bigger: distributing these stickers to a general audience could result in advertising in places you wouldn’t expect. Visit arts festivals and similar events, anywhere you might expect to find lovers of the arts, and pass out a certain number of stickers. Small children have a habit sticking them in the most unusual places. At large events, you can stick them directly on people’s shirts in the morning, and all day long, they’ll share your message.

Stealth marketing takes the most effort, but, properly done, realizes a huge return. Sticker design is essential: you must create something that makes viewers take notice. It’s especially effective if the design elicits questions in the viewers’ minds. If you’ve thought of a phrase or image which will inspire people to want to follow up and learn more and (this part is essential) you’ve included your website on the sticker, you can drive traffic to the website and create new patrons.

This technique is most effective if you can stick your stickers in surprising places. Ask around: you may be able to create a campaign by placing your stickers in unusual spots in bars, art galleries, schools, and other facilities where potential patrons may be found. Bathroom stalls are a good choice, if you have permission, as are bus shelters, and well-traveled footpaths. Use your creativity and imagination. Get them where they’ll be seen, and noticed.

Change Is Good

Marketing your theatre can be trying, especially in an economic downturn, but you can get a big return on a little investment if you’re willing to try something unusual. Where will you hang your publicity?

Cohesion: Custom Stickers for Theatre Promotion is a post from: TicketPrinting.com Blog

Not a friendly environment in which to create a successful new company.

But live theater isn’t dead: far from it. Your company offers an experience that cannot be replicated in front of a computer monitor. It’s hard, sweaty, uphill work, but hot new companies are making their mark, inspired by the bonds of friendship and their passion for acting.

The Players

title3 co-founders, from left to right, Jane Montosi, Lane Allison, Jiehae Park and Molly Leleand (© VioletPhotography.com)

Who are these starry-eyed optimists, and how are they faring?

Trial by Fire, based in Eugene, Oregon, is founder Benjamin Newman’s lifeline in a hostile world. Reborn over and over again from the ashes of projects going back as far as 1999, the group achieved what seems to be a sustainable critical success this year.

Aerial Angels and Stand Up 8, the brainchildren of writer-director-actor Allison Williams, are based out of Kalamazoo, Michigan, but have developed as traveling troupes, presenting their unique brand of circus arts all around the world since 2003.

And making their mark in film-saturated Los Angeles, California, title3, founded by reunited classmates Lane Allison, Molly Leland, Jane Montosi, and Jiehae Park, has waded into the water with their first production and found it inviting.

The Backstory

So, how does one create a theater company with no money, no space, and no history? Is love of the stage enough to succeed?

Johnny Ormsbee as The Hactor in Trial By Fire's RUBY BY THE RIVER (2006). Photo by Michael Brinkerhoff.

Benjamin Newman would say that, for some, it isn’t even a choice. He recalls the mantra, offered by countless professionals across the country: If you can imagine yourself doing something else, then this is not where you belong. “I have tried,” he says, “but I cannot. Where I have veered from my path, life became confusing and disorienting, a series of challenges which I was unable to face, because I had no support, no grounding, no definition.” If the creative path is an actor’s North Star, dedicated performers, must, like Newman, return again and again, to trod the boards, regardless of the outcome. Or, as Allison Williams says, “truly motivated people don’t fail—they have learning experiences in which money is lost or creative dreams go unrealized, but it’s not failure unless they walk away without being educated by it.”

So the short answer is yes, if your love is strong enough, passion can carry the day. But the long answer, of course, is that love is merely the propeller that moves you forward through each new script, new rehearsal, new production, new season. Love lets you persevere. Today’s artists must also carry with them a new toolbox: the gear if the information age.

The Setting

Aerial Angel Spike (Zay Weaver) performs a free street show at Covent Garden in London England. Photo by Fehmi Comert

This philosophy was the nucleus of title3’s origin. The group evolved organically out of a weekly writer’s group, where participants began to focus on women’s experience and the place of the female voice in the arts. While simply complaining got them nowhere, they realized, “we could generate the kind of change we hoped for. Thus, our company mission: dedication to the creation of innovative work with an emphasis on providing opportunities for women in the arts.” And so, another company was born, one working within the parameters of the modern world.

With its focus established, title3 reports that, “doors opened and people aligned in ways we never would have thought possible.” LA, perhaps, needed title3’s perspective as much as title3 needed a forum in which to present it.

It’s not surprising, then, that for their first production, they chose a new play by Constance Congdon, called Paradise Street, one that required an all-female cast. Trial by Fire, in earlier incarnations, performed works written by Newman himself. Although less concerned with modernity, they have created a focus on outsider voices, first making a success of Kiss of the Spider Woman and now opening Alfred Jarry’s surrealist work Ubu Roi.

The Properties

Chip Sherman and Benjamin Newman in TRIAL BY FIRE's Kiss Of The Spider Woman (2010). Photography by Jon Meyers.

In the 21st century, the default setting for multiple voices is, of course, the Internet, and those with stories to tell cannot ignore the power of the web for communicating their message. Successful modern theaters understand the need to harness those channels. Newman exults in the possibilities of a world where “artists who have just begun their career can simply be stumbled upon, and more forms of expression, such as film, music, writing, photography, and painting, are just a click away.”

By this point, even most traditional old theaters have at least begun to make a place for themselves in cyberspace, but the vanguard is completely comfortable there: the Internet is their living room, their office, and their playground. They no longer conduct letter-writing campaigns; they send mass emails. They don’t rely on print media to spread the word; they create their own websites from which to launch publicity drives, drum up support, issue press releases, and spread the word.

From left to right, Jane Montosi as Hitchhiker and Lane Allison as TJ in title3's Paradise Street by Constance Congdon (© VioletPhotography.com)

In fact, title3 considers itself  “a multimedia production company.” They began with theater, because that was what they knew, but ultimately they “also have a goal to use multimedia in our theater work and hopefully expand to other media in future.”

Allison Williams also understands the driving force of Web 2.0 for creating a vibrant community of fans and attracting new patrons. Explaining the power of social networking, she says, “being ‘friends’ rather than an advertiser is powerful and important.” She’s also comfortable posting not only teasers, but also entire acts, on YouTube. The way she sees it, “our enemy is not piracy but obscurity.”

Drew Tydeman as Dopey in Trial By Fire's BALM IN GILEAD (2003). Photo by Jon Meyers.

For modern theaters, there can be no conflict between these two modes, and offering up some content in public forums can only lead to positive publicity. Williams explains, “The experience of seeing it live is fundamentally different than a YouTube experience,” and, she even goes so far as to say, “live theatre has an edge over movies.” In the twenty-first century, offering a few tantalizing tastes—or even an entire serving—only whets the viewers’ appetites for the real experience: live theater, performed by real human beings in front of real human beings. On demand content is wonderful, but it is no substitute for an event that cannot be paused, that has a life independent of the viewer’s decision to hit the play button.

While title3 calls the Internet “a primary driver of both publicity and ticket sales,” and, through tracking, learned “that Facebook and email were effective in mobilizing people to attend our performances,” Williams’ traveling show reports that only a small percentage of their ticket sales take place online, with the majority purchased at the door. However, they’ve used other modern tactics to boost sales, such as Street Crew. According to Williams, “it’s personal contact that sells a lot of tickets.” Sending supporters out to stump for the show, offering deals such as free admission if you bring 3 friends or hang 10 posters, helped them boost attendance and create new fans. Newman agrees: in his mind, the Internet is a great boon for communication, up to a point, but, he says, “there is simply no substitute for human contact.”

The lesson here is that you can’t ignore either end: you’ve got to utilize all the technological tools in your arsenal, and you must continue making direct contact with patrons. You may simply need to get creative on both sides.

The Backers

Allison Williams eats fire in a free street show in Budva, Montenegro. Photo by Dragan

While Trial by Fire’s evolution was long and convoluted, inextricably tied to Newman’s emotional state and his own determination to try again, title3’s first production came together in a more surprising way. Just as the group had begun discussing a production, they were offered a space “on very appealing terms.” The only catch was that the slot was only 2 months in the future, “an insanely short period of time to rehearse and put up a show, much less choose the show, do preproduction, and set up a company.”

But, the group was dedicated to following through. How did they get funding in such a short period of time? They made direct appeals, sending letters to everyone they knew: family, friends, former professors. Rather than simply asking for money, they explained their mission statement and helped donors understand how their contributions would further that cause. They also filed for fiscal sponsorship through Fractured Atlas so they could receive tax-deductible donations. The next step for title3 will be to increase their fundraising efforts, and to begin applying for government grants.

Benjamin Newman and Tara Wibrew in TRIAL BY FIRE's Beirut (2008). Photography by Michael Brinkerhoff.

Stand Up 8 took a different, and very modern approach, to finding funding. Conceived as a for-profit venture, the group originally hoped to find 80 donors willing to contribute $1000 apiece. Williams says, “I thought we’d start with our parents and move outward from there, but then a friend told me about the Canadian reality TV show Dragons’ Den.” They auditioned, got on, and hit big, attracting investor W. Brett Wilson, now a half-owner of Stand Up 8.

For the Aerial Angels group, Williams keeps the overhead low. The Angels usually perform at street festivals and similar outdoor events. They often book gigs that are paid in advance,

Allison Williams and M.A. Harrison perform acrobatics on a grand piano in Stand Up Eight. Photo by Dan Lines

For Williams, nonprofit status wasn’t worth the effort. She found “the level of hassle and paperwork is so tedious it wasn’t worth the piddling grants,” and feels that receiving adequate grants requires employing full-time grant writers. “Frankly,” she says, “I’d rather just go out and make the money without the strings.” Williams, who has written, directed, and starred in dozens of stage productions, makes good use of her experience and consummate can-do attitude to really make live theater pay off. Her belief is that, if you are selling a desirable product, people will buy it, and you can feel good about encouraging them to do so. If it’s not good enough to sell, she says, “start over with a better product.”

She attributes some of her ease at selling performance as a product to “being a non-fourth-wall performer,” who constantly connects with the audience. Selling herself onstage is the same as selling herself before the show. At the same time, she acknowledges, “I’ve done my fair share of Shakespeare, and marketing that is the same process, so maybe more serious theatre people should be thinking like circus artists.”

Curtain Calls

Emmy Walker, Jun Ogura, Julianna Zarzycki, Tara Wibrew, and Harry John Shephard in TRIAL BY FIRE's Angels In The Architecture (2008). Photography by Bing Putney.

Live theater, Williams believes, is ready for a revival. Audiences “do still want to see stories and connect with humans and be a part of an experience they can’t have with their TV, they just don’t always know they want it and they’re unwilling to pay more than their phone bill to find out.” The women of title3 agree that one of the greatest challenges to modern theater is that younger generations have less exposure to theatre and arts in general. For one thing, “school arts programs are disappearing,” so “children won’t have theater as a frame of reference.” As technology captures a greater share of entertainment, young adults “may choose to spend their entertainment dollars on other mediums simply due to the fact that they don’t really know what theater is or means.”

But companies like Stand Up 8, title3, and Trial by Fire are committed to combating those attitudes. The world needs live theater, and the modern world needs a modern theater. Modern theaters must make their own way and recreate the ancient art. Newman reminds us that our dearest dreams are not presented to us “in a nice little package all wrapped up with a bow on top. You have to fight for them, you have to travel long distances to find them, and most importantly, you have to make them for yourself.”

Start-ups and Upstarts: Building a Theatre Company from Scratch is a post from: TicketPrinting.com Blog

When your guests are ready for a fun day or night out, they dress the part. A reggae festival brings with it comfortable ensembles, bright colors and dance ready wear. For a fair or carnival, good shoes for walking and a T-shirt you don’t mind getting a little grease from an elephant ear on are more appropriate. A symphony concert might command something more refined, a tie or an elegant gown. And, the accessory that goes with all of them? A custom Tyvek® wristband!

You Don’t Have to Leave Fashion Behind

When planning your opus event, you don’t have to leave fashion behind! Event Wristbands can be customized to fit any occasion and any audience. Whether your guests walk in straight from the streets or all dressed up as haute elites, you can design and print custom paper bracelets to fit their style and serve your purpose.

For your reggae crowd, go bright with festival wristbands in a variety of colors. Red, yellow, and green wrist bands are the perfect way to show off a little Rasta pride and allow you to manage your crowd effectively, while staying in the groove of the event.

Fairs and carnivals can benefit, too. Manage admission to special events and rides with festive carnival wristbands and make it easier than ever to keep your event secure without sacrificing any of the fun.

You can keep it understated for your fashion forward crowd. Custom wristbands in complementary colors, ensure their outfits won’t clash with the collateral and help you maintain an orderly and dignified event.

Make Art of Wristbands

Of course, you can choose to print Event Wristbands in just one color or you can add your own design, making them one of a kind and even more coveted by your fashionistas! There is room for your own unique image. Imagine your stylish logo or event branding gracing the wrists of hundreds or thousands of guests!

Green is the New Black

If your guests are style conscious, they’ll appreciate the fact that Tyvek® is recyclable. Green is definitely in this season, so show off your commitment to environmental sustainability by giving your guests the option to reduce waste and recycle when they depart the venue.

Function and Form

Tyvek® wristbands for events aren’t just the sought after ornament of your fashion forward guests. They also serve a number of important functions during your big occasion. From security to crowd control, they help your event run smoothly from start to finish.

Not only do they help you to identify who should be at the venue, they allow you to make sure the right guests are in the right places. A coveted backstage visit or special event can be managed quickly and easily, simply by checking the color of your guests’ admission wristbands. If you’re serving drinks, bar wristbands help to make sure that younger guests are not able to imbibe. For added security, you can include sequential numbering or a holographic design in order ensuring authenticity.

Style on a Dime

You don’t have to break the bank in order to print custom wristbands for your event. Inexpensive Tyvek® wristbands can be designed and printed online. Order them in bulk and you may qualify for an added discount. You’ll have revenue left over to buy that fancy outfit you were planning to wear to your successful event!

Make It Stylish! is a post from: TicketPrinting.com Blog

If you’ve ever attended a big event, chances are you’ve were outfitted with a Tyvek® wristband at the gate.  And, chances are, everyone around you had one firmly secured around his or her wrist as well. Admission wristbands have become ubiquitous at festivals and other occasions where they serve many purposes.

Admission, Crowd Control, and Re-entry

Event Wristbands, at their most basic, get guests quickly and safely into the venue. Once inside the event, they provide guests more freedom of movement and provide attendants and security with an easy way to determine whether they should be there. Rather than fumbling for ticket stubs or showing off an entry stamp that might be easily smeared or washed off, guests can simply flash their paper bracelets for identification. If for some reason a guest needs to leave the venue and return, the event wristband makes it simple.  Securely fastened in place, Tyvek® wristbands are durable and last the length of the event.

Security

Event Wristbands help to ensure a secure environment while the event is taking place. They can be printed in a variety of colors or printed with a variety of images to make identification even simpler. From managing who has access to alcoholic beverages, to who is allowed backstage, to which guests are allowed into restricted events, security bracelets make it much easier for you to maintain the safety of your event and help to ensure everyone has a great time.

Event Branding and Sponsor Advertising

Custom made wristbands can be designed with branding, sponsorship, and advertising in mind. Guests have to pay attention to the message because, for the duration of the event, it is a part of them. Tyvek® is printable, so they can be designed to carry the overall branding of the event. If your organization has a logo or a theme for its annual affair, it can be included.

The space can also be used to pay homage to event sponsors. They’ve graciously donated money and time to see your event become a success. Why not donate space so they can promote their message?

Promotional Coupons

Event Wristbands can also play double duty as promotional coupons. Sponsors or advertisers can choose to offer special discounts for guests wearing your wristbands at the time of sale. In this way, these devices provide a usefulness that extends far beyond the venue of your festival or carnival.

Raffles and Door Prizes

Tyvek® wristbands can be individually numbered and printed with a holographic strip that keeps them secure, making them are ideal for managing raffles and door prizes at bigger events. Organizers can run the event much like a traditional raffle, drawing from a pool of number printed on the admission wristbands. Guests need not worry about losing their ticket stub over the course of the day when they can wear their entry into a raffle or door prize competition around their wrists!

Keepsakes

When guests attend an event that they enjoy, they want to take something with them that will help them to remember. Many individuals collect custom wristbands from events they’ve attended, so they can relive the memories later on.

How Do You Use Wristbands? is a post from: TicketPrinting.com Blog

The best art events are whirlwinds of color and greyscale, cacophony and music, insiders and outsiders. There’s the wine and cheese set, hosting events in galleries with clean lines and clean floors. There’s the bohemian aesthetic of an art event that takes place in a crumbling factory or foreboding alley. There are impoverished students seeking a little culture and wealthy benefactors searching for their next big investment. There are curators, critics, artists, dealers, and appreciators of art from the general public. How are you, the event promoter, to discern among them at a glance?  Consider the humble Event Wristband, a mere slip of Tyvek that provides broad exposure and keeps your event efficient and organized. If you could tag everyone who walked through the door according to type, wouldn’t that help all these disparate elements communicate more effectively?

An array of colorful Event Wristbands, provided at the door of a large art event, along with a key to help attendees understand what each color means, is a smart way to organize your guests.

Purpose in Design: It’s an art event: start with your design decisions and let form follow function. What purpose do you hope your wristbands to accomplish? Consider points of access for your varied guests. Critics may require different access than casual guests, and the wristband can act as a kind of press pass. Dealers in art may need a wristband that provides instant access to auctions and private showings by artists and auction houses. Different color wristbands can denote different functions, and you can further delineate with the addition of an image or logo that might denote a certain portion of the event. For added prestige, you could add a title for the wearer: “Critic,” “Dealer,” “Artist.” Color-coding the bands to instantly show points of access gives you a leg up in organizing. In addition, this can automatically turn an Event Wristband into a status symbol. If artists wear red wristbands that say “Artist”, dealers, curators, and critics instantly know who they need to talk to about accessing shows or an artist’s work. Even a mere “Art Lover” will enjoy having her status identified with pride.

Who’s Who: Niche crowds like those interested in the arts possess a natural hierarchy. Using custom, quality wristbands can highlight and incentivize these inherent hierarchies. First of all, wristbands provide natural exposure to your event, particularly if it takes place over several days, or is a long event where participants may leave and reenter the venue. That bright red “Artist” wristband attracts attention and instigates questions about what’s going on in that gallery across the street. Second, these various levels of wristbands create a “who’s who” status symbols for your visitors. Artists and dealers can find one another with ease, and no one will inadvertently insult a critic or a journalist. (On the other hand, this system can make it easier to deliberately insult a critic or a journalist.) Everyone knows instantly to whom they need to speak to during the duration of the event (and also who to avoid). Everyone can show off their accomplishments without overtly bragging.

Annuals, Biennials, Triennials: Large art events such as annuals, biennials, and triennials are attended by many people from a variety of diverse backgrounds in the industry. People from all over the world with diverse industry backgrounds also attend these events. Consider incorporating the wearer’s language into the wristband design for added organization and prestige. For example, the Whitney Biennial in New York City will have a lot of Americans in attendance, many of whom will be bilingual. The color-coded system may prove really helpful. A wristband that alerts others that one speaks Spanish and Italian will be a welcome sight to international visitors. The status of the polyglot, proudly donning 12 different colored wristbands, cannot be overlooked in this scenario. Her popularity among the international crowd will be assured.

Using quality custom Event Wristbands is a masterstroke in creating memorable, organized success, especially if your event will be large, diverse, and cater to a niche crowd where networking is a necessity.

The Art of Assortment is a post from: TicketPrinting.com Blog

Using Your Event Wristbands for Guerilla Marketing

Sure, it’s sneaky, but that’s the point. When you can get your name, logo, and message under the radar of today’s media-savvy consumer with a tiny and unexpected image, in a tiny and unexpected place, you’ve accomplished more than the most expensive ad campaign often does. Guerilla marketing makes sense and saves money, and your customizable Event Wristbands, used correctly, fill that need for you. Turn a basic security device into a stealth marketing tools for your company or organization. Paying close attention to the quality of the wristbands as well as their design can showcase your company or organization to those who aren’t event attending your event.

Designing

In many cases, your guests will wear your Event Wristbands outside your event, particularly if your event span multiple days and they choose to eat something that wasn’t prepared in a convention hall. Remember, if you’ve taken the trouble to create an interesting wristband and branded the festival effectively, some guests will continue to wear that paper bracelet for some days afterward; it becomes a status symbol, signifying that they were there, at the party of the century.

So, you want to be sure to prominently feature your company or organization’s logo, where everyone can see it. Add other pertinent information such as your website and tagline, something that allows the viewing public to learn a little more about your services. Eye-catching colors help make your wristbands noticeable, and the design should be something eye-catching, too, so that passersby and casual observers can’t help but see. Beyond this, your Event Wristbands should be made of a durable, waterproof material, such as Tyvek, that will withstand the wear and use of those attending your event. Paying mind to these basic principles can directly affect the success of this built-in advertising.

At Your Event

If you offer multiple layers of access at your event, color-coded wristbands become instant status symbols. While you’re keeping your event secure and organized, you’re also offering subtle suggestions to the crowd that they could be experiencing more: special events and extra perks, available for just a little more money. Offer the ability to upgrade at any time, or just remind people to plan ahead they can be VIPs next year. If a certain colored wristband offers access to private parties, VIP lounges, better food, or meet and greets with featured speakers or artists, it’s easy for your staff to see who belongs where, and it’s easy for your guests to see who’s getting the celebrity treatment. If it’s a corporate event, those special wristbands may motivate some staff to work harder in the hopes of achieving more privileges next year.

Exposure

Durable Event Wristbands provide extra publicity for multi-day events. Your participants will wear them for the duration of the event, advertising your organization to everyone who sets foot near that venue. Many guests will probably leave the venue, if only to get some better coffee or pick up some necessities at the drug store, providing you with extra exposure. When the public begins to see many people wearing these colorful paper bracelets around town, they’re bound to ask what’s going on. Remember, for stealth marketing, the most successful wristbands will be those with eye-catching colors and designs. For high-profile and trendy events, your wristbands may turn into instantly recognizable symbols, identifying who was there, and encouraging those who weren’t to buy tickets for your next event.

For added exposure, give your guests a reason to step outside the event. Partner with local businesses to offer coupons in conjunction with the event that tempt people to spend a little more, or, negotiate with these businesses to let the wristband itself serve as the coupon. Provide a list of shops where flashing that bracelet gets them a discount. Another way to leverage to power of the Event Wristband is to organize a march, vigil, or other outdoor activity. When confronted with masses of folks, all wearing the same colorful wristband, the locals will start asking questions, and your marketing efforts start to pay off.

Wristbands are Better than Tickets

Tickets are silent. Once the stub is torn away, the ticket ends up in a pocket, only to be removed if there is a dispute over seating, or if your guest enjoyed your event so much they decide to display the stub on a mirror, cork board, or refrigerator. Do you want to restrict the viewing of your great design work to the person collecting tickets? Customized, Event Wristbands provide valuable, subtle exposure for your business, event, or organization: an instant and functional guerrilla marketing tool.

Consider quality, custom-designed Event Wristbands for your company or organization’s next event in addition to, or in place of tickets. They help with organization and security, and provide an inherent marketing tool while showcasing the status of individuals within your company or organization. This will make the event efficient and navigable to guests who desire to network with others in their field, or who share their interests. Event wristbands make your next event special, with the added bonus of marketability.

Taking it to the Streets is a post from: TicketPrinting.com Blog

Recycling Colored Event Wristbands for Cool DIY Crafts!

Times are green, and breathing new life into unlikely old objects is hot. Repurposing recyclables to create something cool and functional is not just great fun. It can also be great business. Tyvek Event Wristbands are among those unlikely craft supplies. Reusing wristbands gathered and saved from events, you can create wallets, key chains, jewelry, and even artwork. Creating something new from Event Wristbands saves the energy it would take to recycle them (or keeps them out of the trash) while adding flair to your style or to your living room!

*  From Wristband to Wallet: Wallets and purses made from a variety of odd materials are ending up as progressive trendy accessories. Wallets are being made from plastic bags, old public transit cards, and even old stationary, like greeting cards. Event Wristbands are another great and durable material to use to create wallets. Tyvek is strong enough to withstand the test of time and use, plus this material creates something that works as a trendy conversation starter. The easiest way to create such a wallet would be to figure out a weave that will be aesthetically pleasing and work to hold the wallet together. The backing can be as simple as colored duct tape, which binds the outside of the wallet: a weave you’ve created from your variety of saved wristbands.

*  From Wristband to Jewels: You can even roll and cut the wristbands to a desired size to create unique and trendy jewelry. Earrings or even a keychain are especially good ideas if you have only a few saved event wristbands since they don’t require as much material as a wallet or even a clutch purse. With only a couple wristbands, you can create enough Tyvek beads to make a nice pair of earrings or other charms. While adding style to your outfit, they also act as keepsake reminders of music festivals and other events you have attended. And if you and a group of friends go to a music festival, creating things from your wristbands afterward lets you extend the fun you have had at the festival.

*  From Wristband to Hanging Artwork: Using an inexpensive canvas, paper, or even repurposed wood, you can create hanging artwork out of your Event Wristband. Be creative in composing the piece, feeling free to cut the wristband into shapes or lines. Tyvek can be glued, sewed, or attached with most types of adhesive.

*  From Wristband to Sculpture: If freestanding art is more your thing, you can also use the wristbands to build sculptural pieces that will act as conversation-starters in your living room. Cut them up into organic shapes to create a modern flower arrangement, or make something abstract. Making a sculpture will give your reuse of the wristbands a more dimensional, interactive quality that is also trendy and wholly unique.

Reusing your event wristbands gives you an opportunity to stretch your creative muscles, stay green, and create an instant keepsake of a variety of events you have attended. Having a get-together with friends to repurpose the wristbands is another fun way to breathe new life into a one-time-use object. It’s cool to be green.

From Your Wrist to Eternity is a post from: TicketPrinting.com Blog

Using Quality Wristbands for End-of-School-Year Fun Days

Some schools host an annual Field Day, full of outdoor activities and competition, but when I was in elementary school, our last day of school was called Fun Day. It was a day of games and fun in the schoolyard, and we played Tug-of-War and other classic games. Sometimes classes or grades were pitted against one another, other times we played boys versus girls, or chose our own teams, but most administrators today understand how that can get out of hand. If you want to keep any event organized, the addition of Event Wristbands can be a great boon. You can make your school’s Field Day or Fun Day an organized and successful day of excitement for all involved, with customized, colored wristbands, which provide teachers and kids alike with a visual way of remaining with their given teams.

*  Designing the Wristbands: Use the opportunity of using customized, colored wristbands to add some flair to the day! In advance of the big day, you can allow teams to create their own designs, hold an all-school contest to choose everyone’s favorite logo, or use an image you already have on file, such as your school’s icon or mascot. Then, you can print your wristbands online, creating wristbands that define your teams, provide your school with some extra advertising, and serve as souvenirs of the best day ever.

*  Getting Students Involved in the Design: Teachers may desire to have their students choose a team name and design their own logo. These can easily be added to the wristband. Just get your kids into their teams and ask them to work together to decide on a name, a color, and a design or logo for their team. Provide them with stickers, stencils, and pictures for inspiration. Animal pictures can really inspire some creative mascots. This activity can set the tone for the whole day of games and fun, fostering a sense of teamwork and creative thinking even before the kids get outside. Remember, durable, waterproof Tyvek wristbands will really withstand the wear and tear of your active students.

*  Activities for Colored Wristbands: In addition to Tug-of-War, other games can also utilize the color-coded wristbands that will keep your teams organized on this fun, yet chaotic, day in the schoolyard. Classic games like tag and a safe, less physical version of Red Rover all will work well with the colored team wristbands, which also make it easy to join smaller groups together to create bigger teams. Try other games like kickball and even fun trivia games that use knowledge learned throughout the school year, and be sure to ask the students for their input. Their ideas may surprise you! Whatever you choose, being able to identify and organize your students based on easily visible wristbands will make transitions fast and simple.

*  Turning the Wristbands into Keepsakes: After coming in from the outdoors, teachers may plan arts and crafts activities that use the wristbands from the day. Many parents keep scrapbooks of their children’s activities, so a keepsake will be very much appreciated by the parents. Something as simple as mounting the wristbands on colored construction paper that the kids may decorate would work, or something as complex as turning it into a craft object like a pencil holder can also create a keepsake for students and parents.

Durable quality colored wristbands that are waterproof will stand the test of activity in the schoolyard, as well as the test of time as a keepsake. Keeping large, active school events organized and fun is very important to keeping the day safe, efficient, and fair for all. Colored wristbands are a great way to achieve a successful school event like Fun Day!

Have a Field Day! Event Wristbands for Intramural School Events is a post from: TicketPrinting.com Blog

Using Quality Waterproof Wristbands for a Multiple-Day Event

Big events can translate to big fun, whether that means a long weekend of nonstop music, a week-long athletic competition, or a company getaway that includes your employees’ families. Large events spanning multiple days usually take place in large venues, often with a large variety of activities. If you need to control access to different parts of the overall event, high-quality, colored, waterproof wristbands do the job, so you can keep your event organized and maintain your own peace of mind about security. Wristbands are an efficient way for you to identify your guests, and Tyvek wristbands are soft, flexible, comfortable and waterproof, so your participants can continue to wear their wristbands for the duration of the event, and perhaps for some days afterward!

*  Designing Your Quality Waterproof Wristbands: If you’ll offer different levels of access, you’ll want color-coded wristbands to denote who can go where. Choose vibrant and distinct colors to immediately allow access to different parts of your event. For example, a gold wristband could mean unlimited access to all parts of the event including meals, swimming pools, and so forth. A green wristband could denote special access to the vendors’ floor. Blue wristbands could be assigned to speakers, volunteers, or other special guests. Determine how many different levels of participation you’ll offer and choose the perfect colors for each.

Every Event Wristband should include some basic information, such as your organization’s name, along with the name of the event. You might also include the venue and the dates. Also, you’ll probably want include your organization’s logo. If your participants leave the event for part of the day, they’ll still be wearing their wristbands: a bold and well-placed logo on a brightly colored wristband works as a stealth advertisement: an instant marketing tool for your company and your event.

*  Getting a Handle on Your Event’s Venue: All-company events in large hotels or convention centers can benefit from the use of colored wristbands. They can help your employees identify each other and ensure they end up in the right place. For instance, you could color-code based on individual employee’s status within the company. Consider offering sales representatives green wristbands that denote access to all the panels about sales and marketing, while the I.T. team gets blue wristbands for technology panels. Your vice presidents and higher ups can have access to all panels and parts of the event. You can further ensure order by color-coding the rooms, speakers, or panels themselves, so that your employees know at a glance if they’re in the right place, because their wristbands will match the space.

Or, consider the venue’s available services as you determine points of access. Will there be private parties on some nights, or receptions to which on certain levels of management are invited? Multiple dining options, or optional day trips? Event Wristbands allow you to organize and assort your guests in whatever way makes sense to you

*  Making the Wristbands Durable: Make sure, too, that you create your customized, quality wristbands out of waterproof material since your participants will be wearing them for several days, and many of them may be swimming. The waterproof material will also help them last through weather and general wear during the event. Tyvek is the material of choice for high-quality wristbands. It feels almost like paper, but it's tough like plastic, and so comfortable your guests will forget they're wearing it. It’s even recyclable! Once they go on, these wristbands stay on until they’re cut off, so you can rest easy, knowing that they’ll last for your entire event.

*  Wristbands to Work as Identifiers of Status: If your group is large and hierarchical, your wristbands’ color can indicate where on the ladder participants are stationed. This can provide the event with added texture: attendees can identify others with the same level or position, or, if they seek to move up, they can determine with whom they may want to communicate with during the event. These delineations can also motivate your employees to achieve more. Perhaps at the next event, they can experience the prestige and privilege that comes with the next level of wristbands.

*  For Families: Events for families can especially benefit from wristbands if there are to be various levels of age-appropriate activities. Color-code children’s to denote age: grade school kids will need different activities than tweens, while teenagers will need their own areas (and be grateful to you for keeping the younger kids out). Of course, this system can also help you keep older teens out of adults-only areas! You shouldn’t have to be policing the bar all week, or policing serious events for childish infractions. As an added benefit, these wristbands can help your staff determine where lost children belong if any should happen to wander away from their designated areas.

Using quality, colored wristbands that are waterproof will allow long-time use for your guests and their families. Including your group or event’s logo and name will also act as a marketing tool when participants are outside of the event itself. If you’re looking for a higher level of organization, security, and peace of mind, Event Wristbands can take you where you need to go.

3 Days of Peace and Music and Wristbands is a post from: TicketPrinting.com Blog